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Oysho

oysho.com
🏆Rank #47,197 🏷 Retail 🇪🇸Spain 📥 Inbox 0%

Oysho uses Responsys as their primary email service provider. They rank #47,197 in the Tranco list of most-popular domains. Their email authentication setup is solid (score 100/100).

Marketing ESPResponsys
Total observations14
Active days12
Avg per active day1.2
Last activity📬 Active · 2 days ago
Cadence~weekly
Compare Oysho with another brand:

Email setup 100/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Strong email setup
Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.
100/100
SPF
pass
DKIM
pass
DMARC
pass (reject)
BIMI
verified VMC
Unsubscribe
one-click
SPF lookups 2/10

SPF / DKIM / DMARC above reflect the last 6 emails we've observed. DMARC policy is read live from DNS.

Authentication

DMARC reports sent to proofpoint.com. Policy p=reject means receivers actively block or quarantine spoofed mail.

DKIM alignment: all 13 observed emails sign with a domain aligned with oysho.com (news.oysho.com). DKIM authenticates the visible From — supports DMARC directly.

Brand visibility

VMC issued by: digicert.

Transport & deliverability

TLS: modern — 100% TLS 1.3 (across 7 sends).

Delivery: fast — 100% of emails in the last 7 days arrive in under 10 seconds (across 5 sends).

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Responsys ✓ confirmed

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Proofpoint

Probed: oysho.com, news.oysho.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
promotions 14 100.0%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Responsys 13
0.0% 100.0% 0.0%

ESP activity over time

May 3 – Jun 28, 2026 · 12 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

2 0 Responsys: 1 (2026-05-03)1Responsys: 1 (2026-05-21)1Responsys: 1 (2026-05-24)1Responsys: 1 (2026-05-28)1Responsys: 2 (2026-06-02)2Responsys: 1 (2026-06-04)1Responsys: 1 (2026-06-16)1Responsys: 1 (2026-06-18)1Responsys: 1 (2026-06-23)1Responsys: 1 (2026-06-24)1Responsys: 2 (2026-06-25)2Responsys: 1 (2026-06-28)105/0305/0905/1505/2105/2706/0206/0806/1406/2006/26
Responsys

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Sending IPs

IP addresses oysho.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsPlacementReputation
129.145.68.181 omp.news.oysho.com 14 5 Check →

Sending domains

DomainESPs detectedDelivery (7d)
news.oysho.comResponsys 14