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On3

on3.com
🏆Rank #5,636 🏷 Media 🇺🇸United States 📥 Inbox 23%

On3 uses Sailthru as their primary email service provider. They rank #5,636 in the Tranco list of most-popular domains. Their email authentication setup is solid (score 88/100). Missing: DMARC enforcement.

Marketing ESPSailthru
Total observations13
Active days8
Avg per active day1.6
Last activity⏸ Slowing · 4 weeks ago
Cadence~weekly
Compare On3 with another brand:

Email setup 88/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Strong email setup
Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.
88/100
SPF
pass
DKIM
pass
DMARC
pass (none)
BIMI
verified VMC
Unsubscribe
one-click
SPF lookups 4/10
Authentication

DMARC reports sent to on3.com. Policy p=none is monitor-only — receivers won't act on spoofing yet.

SPF alignment: observed emails use a third-party return-path (mx.sailthru.com) — SPF passes there but doesn't align with on3.com, so DMARC has to rely on DKIM alignment.

DKIM alignment: all 3 observed emails sign with a domain aligned with on3.com (newsletter.on3.com). DKIM authenticates the visible From — supports DMARC directly.

Brand visibility

VMC issued by: entrust.

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Sailthru ✓ confirmed

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Amazon SES MailerLite

Probed: on3.com, mx.sailthru.com, newsletter.on3.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 3 23.1%
promotions 10 76.9%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Sailthru 10
30.0% 70.0% 0.0%

ESP activity over time

Apr 30 – Jun 2, 2026 · 11 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

2 0 Sailthru: 1 (2026-04-30)1Sailthru: 1 (2026-05-01)1Sailthru: 1 (2026-05-04)1Sailthru: 2 (2026-05-11)2Sailthru: 1 (2026-05-12)1Sailthru: 1 (2026-05-14)1Sailthru: 2 (2026-05-15)2Sailthru: 1 (2026-05-19)1Sailthru: 1 (2026-05-22)1Sailthru: 1 (2026-05-28)1Sailthru: 1 (2026-06-02)104/3005/0405/0805/1205/1605/2005/2405/2806/01
Sailthru

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Sending IPs

IP addresses on3.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsReputation
192.64.236.192 mta236-192.sailthru.com 2 Check →
192.64.236.176 mta236-176.sailthru.com 2 Check →
192.64.236.187 mta236-187.sailthru.com 1 Check →
192.64.236.185 mta236-185.sailthru.com 1 Check →
192.64.237.215 pmta22.sailthru.com 1 Check →
192.64.237.212 pmta19.sailthru.com 1 Check →
192.64.236.15 mta236-15.sailthru.com 1 Check →
192.64.236.251 mta236-251.sailthru.com 1 Check →
192.64.236.13 mta236-13.sailthru.com 1 Check →
192.64.237.234 mta237-234.sailthru.com 1 Check →
192.64.237.41 mta237-41.sailthru.com 1 Check →

Per-IP inbox / promotions / spam is being collected and will appear here as new emails are observed.

Sending domains

DomainESPs detectedDelivery (7d)
newsletter.on3.comSailthru 13