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Nymag

nymag.com
🏆Rank #3,118 🏷 Media 🇺🇸United States 📥 Inbox 46%

Nymag uses Sailthru as their primary email service provider. They rank #3,118 in the Tranco list of most-popular domains. Their email authentication setup is solid (score 85/100).

Marketing ESPSailthru
Total observations14
Active days7
Avg per active day2.0
Last activity📬 Active · 12 days ago
Cadence~every 2 weeks
Compare Nymag with another brand:

Email setup 85/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Strong email setup
Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.
85/100
SPF
pass
DKIM
pass
DMARC
pass (reject)
BIMI
none
Unsubscribe
one-click
SPF lookups 8/10

SPF / DKIM / DMARC above reflect the last 2 emails we've observed. DMARC policy is read live from DNS.

Authentication

DMARC reports sent to dmarcian. Policy p=reject means receivers actively block or quarantine spoofed mail.

SPF alignment: all 14 observed emails use a return-path aligned with nymag.com (bounce.e.nymag.com). SPF authenticates the visible From — supports DMARC directly.

DKIM alignment: all 7 observed emails sign with a domain aligned with nymag.com (e.nymag.com). DKIM authenticates the visible From — supports DMARC directly.

Transport & deliverability

Delivery (last 7 days): 0% under 10 seconds, 100% over 1 minute (across 2 sends).

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Sailthru ✓ confirmed

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Google Workspace Mailgun

Probed: nymag.com, bounce.e.nymag.com, e.nymag.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 6 46.2%
promotions 7 53.8%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Sailthru 13
46.2% 53.8% 0.0%

ESP activity over time

Mar 2 – Jun 15, 2026 · 6 weeks with sends

Weekly observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

4 0 Sailthru: 1 (week of 2026-03-02)1Sailthru: 3 (week of 2026-05-11)3Sailthru: 3 (week of 2026-05-18)3Sailthru: 4 (week of 2026-05-25)4Sailthru: 1 (week of 2026-06-01)1Sailthru: 2 (week of 2026-06-15)2Mar 2Mar 16Mar 30Apr 13Apr 27May 11May 25Jun 8
Sailthru

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Sending IPs

IP addresses nymag.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsPlacementReputation
192.64.237.235 pmta11.sailthru.com 4 Check →
192.64.236.65 pmta236-65.sailthru.com 2 Check →
192.64.236.42 mta236-42.sailthru.com 1 Check →
192.64.237.42 mta237-42.sailthru.com 1 Check →
192.64.237.217 pmta24.sailthru.com 1 Check →
192.64.236.68 mta236-68.sailthru.com 1 Check →
192.64.237.125 mta237-125.sailthru.com 1 Check →
192.64.236.96 nj11mta-96.sailthru.com 1 Check →
192.64.237.89 mta237-89.sailthru.com 1 1 Check →
192.64.236.35 mta236-35.sailthru.com 1 1 Check →

Sending domains

DomainESPs detectedDelivery (7d)
e.nymag.comSailthru 14