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Mywests

mywests.com.au
🏆Rank N/A 🏷 Retail 🇦🇺Australia 📥 Inbox 60%

Mywests uses Salesforce MC as their primary email service provider. Their email authentication setup is good (score 73/100). Missing: DMARC enforcement.

Marketing ESPSalesforce MC
Total observations15
Active days11
Avg per active day1.4
Last activity📬 Active · 2 days ago
Cadence~weekly
Compare Mywests with another brand:

Email setup 73/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Solid setup, room to improve
Most authentication signals are present. A couple of pieces would tighten things up.
73/100
SPF
pass
DKIM
pass
DMARC
pass (none)
BIMI
none
Unsubscribe
one-click
SPF lookups 6/10

SPF / DKIM / DMARC above reflect the last 3 emails we've observed. DMARC policy is read live from DNS.

Authentication

DMARC published as p=none with no rua= reporting — monitor-only, and the sender isn't collecting reports either.

SPF alignment: all 14 observed emails use a return-path aligned with mywests.com.au (bounce.email.mywests.com.au). SPF authenticates the visible From — supports DMARC directly.

DKIM alignment: all 11 observed emails sign with a domain aligned with mywests.com.au (email.mywests.com.au). DKIM authenticates the visible From — supports DMARC directly.

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Salesforce MC ✓ confirmed

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Amazon SES Mailchimp Microsoft 365

Probed: mywests.com.au, bounce.email.mywests.com.au, email.mywests.com.au

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 9 60.0%
promotions 6 40.0%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Salesforce MC 14
57.1% 42.9% 0.0%

ESP activity over time

May 9 – Jun 29, 2026 · 11 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

4 0 Salesforce MC: 1 (2026-05-09)1Salesforce MC: 1 (2026-05-12)1Salesforce MC: 1 (2026-05-14)1Salesforce MC: 1 (2026-05-17)1Salesforce MC: 2 (2026-05-22)2Salesforce MC: 4 (2026-05-28)4Salesforce MC: 1 (2026-06-04)1Salesforce MC: 1 (2026-06-12)1Salesforce MC: 1 (2026-06-18)1Salesforce MC: 1 (2026-06-20)1Salesforce MC: 1 (2026-06-29)105/0905/1505/2105/2706/0206/0806/1406/2006/2606/29
Salesforce MC

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Sending IPs

IP addresses mywests.com.au has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsPlacementReputation
13.111.104.104 mta.email.newcastleknights.com.au 15 3 Check →

Sending domains

DomainESPs detectedDelivery (7d)
email.mywests.com.auSalesforce MC 15