Lufthansa uses Selligent (marketing) + Amazon SES (transactional)

Lufthansa uses Selligent for marketing email and Amazon SES for transactional/notifications. They rank #4,736 in the Tranco list of most-popular domains. Email goes out from 2 different subdomains. Their email authentication setup is solid (score 85/100).

Marketing ESP

Selligent

Transactional ESP

Amazon SES

Total observations4

Active days3

Avg per active day1.3

Last activity📬 Active · 5 days ago

Cadence~every 2 weeks

Compare Lufthansa with another brand:

Email setup 85/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

✓

Strong email setup

Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.

85/100

SPF

pass

DKIM

pass

DMARC

pass (reject)

BIMI

none

Unsubscribe

one-click

SPF lookups 5/10

SPF / DKIM / DMARC above reflect the last 1 email we've observed. DMARC policy is read live from DNS.

Authentication

DMARC reports sent to Agari (Proofpoint). Policy p=reject means receivers actively block or quarantine spoofed mail.

DKIM alignment: all 1 observed email sign with a domain aligned with lufthansa.com (my.lufthansa.com). DKIM authenticates the visible From — supports DMARC directly.

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Amazon SES ✓ confirmed

Selligent ✓ confirmed

Other SPF authorizations

No additional ESPs authorized in the brand's SPF beyond the confirmed senders above.

Probed: lufthansa.com, boardingpass.lufthansa.com, my.lufthansa.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

Folder	Count	Share
promotions	1	100.0%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP	Emails	Placement	Inbox %	Tabs %	Spam %
Selligent	1		0.0%	100.0%	0.0%

ESP activity over time

Apr 28 – Jun 25, 2026 · 3 days with sends

Last 30d Last 90d

By ESP By inbox/spam

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.