Zalando uses Selligent for marketing email and Amazon SES for transactional/notifications. They rank #7,091 in the Tranco list of most-popular domains. We've also observed sends via 2 other providers: Braze, Salesforce CRM. Email goes out from 4 different subdomains. Their email authentication setup is solid (score 88/100). Missing: DMARC enforcement.
Amazon SESAuthentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.
DMARC reports sent to zalando.nl. Policy
p=none is monitor-only — receivers won't act on spoofing yet.
SPF alignment: observed emails use a third-party return-path (eu-central-1.amazonses.com, j52r4s67gtcjghq5.vqbf.0y-ztg8uac.deu118.bnc.salesforce.com) — SPF passes there but doesn't align with zalando.nl, so DMARC has to rely on DKIM alignment.
DKIM alignment: all 10 observed emails sign with a domain aligned with zalando.nl (service-mail.zalando.nl, pp.zalando.nl, zalando.nl). DKIM authenticates the visible From — supports DMARC directly.
Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).
Braze 4 Salesforce CRM 1ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.
ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.
Probed: zalando.nl, eu-central-1.amazonses.com, j52r4s67gtcjghq5.vqbf.0y-ztg8uac.deu118.bnc.salesforce.com, service-mail.zalando.nl, my.zalando.nl, pp.zalando.nl
Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.
| Folder | Count | Share |
|---|---|---|
| inbox | 12 | 100.0% |
Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.
| ESP | Emails | Placement | Inbox % | Tabs % | Spam % |
|---|---|---|---|---|---|
| Selligent | 5 | 100.0% | 0.0% | 0.0% | |
| Amazon SES | 2 | 100.0% | 0.0% | 0.0% | |
| Braze | 4 | 100.0% | 0.0% | 0.0% | |
| Salesforce CRM | 1 | 100.0% | 0.0% | 0.0% |
Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.
IP addresses zalando.nl has been observed sending from, and where their mail landed in Gmail.
| IP | Hostname | Obs | Reputation |
|---|---|---|---|
| 91.230.177.238 | webgridi238.slgnt.de |
2 | Check → |
| 69.169.224.124 | b224-124.smtp-out.eu-central-1.amazonses.com |
2 | Check → |
| 69.169.224.125 | b224-125.smtp-out.eu-central-1.amazonses.com |
1 | Check → |
| 91.230.177.88 | webgridi088.slgnt.de |
1 | Check → |
| 69.169.224.50 | b224-50.smtp-out.eu-central-1.amazonses.com |
1 | Check → |
| 69.169.224.103 | b224-103.smtp-out.eu-central-1.amazonses.com |
1 | Check → |
| 91.230.177.246 | webgridi246.slgnt.de |
1 | Check → |
| 69.169.224.51 | b224-51.smtp-out.eu-central-1.amazonses.com |
1 | Check → |
| 91.230.177.40 | webgridi040.slgnt.de |
1 | Check → |
Per-IP inbox / promotions / spam is being collected and will appear here as new emails are observed.
| Domain | ESPs detected | Delivery (7d) |
|---|---|---|
service-mail.zalando.nl | Selligent 4 Braze 4 | |
pp.zalando.nl | Amazon SES 2 | |
zalando.nl | Salesforce CRM 1 | |
my.zalando.nl | Selligent 1 |