Lids uses SparkPost as their primary email service provider. They rank #43,959 in the Tranco list of most-popular domains. Their email authentication setup is good (score 73/100). Missing: DMARC enforcement.
Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.
DMARC reports sent to lids.com. Policy
p=none is monitor-only — receivers won't act on spoofing yet.
Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).
None — only the primary ESP(s) shown aboveESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.
"Observed" pills mean we detected emails from these ESPs, but they don't appear in any SPF record we probed. They may still be properly authorized — sending infrastructure can live on subdomains we haven't seen yet, or use IP-listing instead of include: directives.
ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.
Probed: lids.com, a.lids.com
Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.
| Folder | Count | Share |
|---|---|---|
| promotions | 3 | 100.0% |
Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.
IP addresses lids.com has been observed sending from, and where their mail landed in Gmail.
| IP | Hostname | Obs | Reputation |
|---|---|---|---|
| 48.214.46.97 | r97.adobe.fanatics.com |
1 | Check → |
| 48.214.46.117 | r117.adobe.fanatics.com |
1 | Check → |
| 48.214.46.100 | r100.adobe.fanatics.com |
1 | Check → |
Per-IP inbox / promotions / spam is being collected and will appear here as new emails are observed.
| Domain | ESPs detected | Delivery (7d) |
|---|---|---|
a.lids.com | SparkPost 3 |
