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Kmart

kmart.com.au
🏆Rank #14,053 🏷 Retail 🇦🇺Australia

Kmart uses Braze as their primary email service provider. They rank #14,053 in the Tranco list of most-popular domains. Their email authentication setup is solid (score 85/100).

Marketing ESPBraze
Total observations4
Active days3
Avg per active day1.3
Last activity⏸ Slowing · 3 weeks ago
Cadence~weekly
Compare Kmart with another brand:

Email setup 85/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Strong email setup
Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.
85/100
SPF
pass
DKIM
pass
DMARC
pass (reject)
BIMI
none
Unsubscribe
one-click
SPF lookups 2/10
Authentication

DMARC reports sent to proofpoint.com. Policy p=reject means receivers actively block or quarantine spoofed mail.

SPF alignment: all 4 observed emails use a return-path aligned with kmart.com.au (e.emails.kmart.com.au). SPF authenticates the visible From — supports DMARC directly.

DKIM alignment: all 3 observed emails sign with a domain aligned with kmart.com.au (emails.kmart.com.au). DKIM authenticates the visible From — supports DMARC directly.

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Braze ✓ via SendGrid

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Proofpoint SendGrid

Probed: kmart.com.au, e.emails.kmart.com.au, emails.kmart.com.au

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 4 100.0%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Braze 4
100.0% 0.0% 0.0%

ESP activity over time

May 15 – Jun 9, 2026 · 3 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

2 0 Braze: 1 (2026-05-15)1Braze: 2 (2026-06-02)2Braze: 1 (2026-06-09)105/1505/1805/2105/2405/2705/3006/0206/0506/08
Braze

Similar brands using Braze

Sending IPs

IP addresses kmart.com.au has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsReputation
223.165.119.72 o4771.e.emails.kmart.com.au 4 Check →

Per-IP inbox / promotions / spam is being collected and will appear here as new emails are observed.

Sending domains

DomainESPs detectedDelivery (7d)
emails.kmart.com.auBraze 4