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Kickstarter

kickstarter.com
🏆Rank #922 🏷 Entertainment 🇺🇸United States ✓ Inbox 92%

Kickstarter uses SendGrid as their primary email service provider. They rank #922 in the Tranco list of most-popular domains. Their email authentication setup is good (score 80/100). Missing: one-click unsubscribe.

Transactional ESPSendGrid
Total observations13
Active days7
Avg per active day1.9
Last activity📬 Active · 5 days ago
Cadence~weekly
Compare Kickstarter with another brand:

Email setup 80/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Solid setup, room to improve
Most authentication signals are present. A couple of pieces would tighten things up.
80/100
SPF
pass
DKIM
pass
DMARC
pass (quarantine)
BIMI
none
Unsubscribe
missing
SPF lookups 7/10

SPF / DKIM / DMARC above reflect the last 7 emails we've observed. DMARC policy is read live from DNS.

Authentication

DMARC reports sent to dmarcian. Policy p=quarantine means receivers actively block or quarantine spoofed mail.

SPF alignment: all 13 observed emails use a return-path aligned with kickstarter.com (sg.kickstarter.com). SPF authenticates the visible From — supports DMARC directly.

DKIM alignment: all 12 observed emails sign with a domain aligned with kickstarter.com (kickstarter.com). DKIM authenticates the visible From — supports DMARC directly.

Transport & deliverability

TLS: modern — 100% TLS 1.3 (across 8 sends).

Delivery: fast — 100% of emails in the last 7 days arrive in under 10 seconds (across 7 sends).

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

SendGrid ✓ confirmed

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Google Workspace HubSpot Mailchimp

Probed: kickstarter.com, sg.kickstarter.com, email.kickstarter.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 11 91.7%
promotions 1 8.3%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
SendGrid 12
91.7% 8.3% 0.0%

ESP activity over time

May 14 – Jun 25, 2026 · 7 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

6 0 SendGrid: 1 (2026-05-14)1SendGrid: 1 (2026-05-27)1SendGrid: 1 (2026-06-05)1SendGrid: 2 (2026-06-06)2SendGrid: 1 (2026-06-17)1SendGrid: 6 (2026-06-19)6SendGrid: 1 (2026-06-25)105/1405/1905/2405/2906/0306/0806/1306/1806/23
SendGrid

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Sending IPs

IP addresses kickstarter.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsPlacementReputation
167.89.20.248 o1.email.kickstarter.com 8 3 Check →
167.89.20.251 o3.email.kickstarter.com 5 3 Check →

Sending domains

DomainESPs detectedDelivery (7d)
kickstarter.comSendGrid 13