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Kaup24

kaup24.ee
🌐Web popularity #58,323 🏷 E-commerce 🇪🇪Estonia ✓ Inbox 100%

Kaup24 uses Braze as their primary email service provider. They're the #58,323 most-visited website overall, per Tranco (a web-popularity measure, not an email one). Email goes out from 2 different subdomains. Their email authentication setup is good (score 73/100). Missing: DMARC enforcement.

Marketing ESPBraze
Total observations23
Active days16
Avg per active day1.4
Last activity📬 Active · today
Cadence~every 2 days
Compare Kaup24 with another brand:

Email setup 73/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Solid setup, room to improve
Most authentication signals are present. A couple of pieces would tighten things up.
73/100
SPF
pass
DKIM
pass
DMARC
pass (none)
BIMI
none
Unsubscribe
one-click
SPF lookups 3/10

SPF / DKIM / DMARC above reflect the last 6 emails we've observed. DMARC policy is read live from DNS.

Authentication

DMARC reports sent to pigu.lt. Policy p=none is monitor-only — receivers won't act on spoofing yet.

SPF alignment: all 23 observed emails use a return-path aligned with kaup24.ee (e.plus.kaup24.ee, e.e.kaup24.ee). SPF authenticates the visible From — supports DMARC directly.

DKIM alignment: all 23 observed emails sign with a domain aligned with kaup24.ee (plus.kaup24.ee, e.kaup24.ee). DKIM authenticates the visible From — supports DMARC directly.

Transport & deliverability

TLS: modern — 100% TLS 1.3 (across 12 sends).

Delivery: fast — 100% of emails in the last 7 days arrive in under 10 seconds (across 4 sends).

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Braze ✓ via Amazon SES

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Amazon SES Google Workspace Salesforce MC

Probed: kaup24.ee, e.e.kaup24.ee, e.plus.kaup24.ee, e.kaup24.ee, plus.kaup24.ee

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 22 100.0%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Braze 22
100.0% 0.0% 0.0%

ESP activity over time

Jun 1 – Jul 1, 2026 · 17 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

3 0 Braze: 2 (2026-06-01)2Braze: 2 (2026-06-02)2Braze: 1 (2026-06-04)1Braze: 2 (2026-06-05)2Braze: 1 (2026-06-06)1Braze: 2 (2026-06-08)2Braze: 1 (2026-06-09)1Braze: 3 (2026-06-10)3Braze: 1 (2026-06-11)1Braze: 1 (2026-06-13)1Braze: 1 (2026-06-14)1Braze: 1 (2026-06-20)1Braze: 1 (2026-06-22)1Braze: 1 (2026-06-24)1Braze: 1 (2026-06-25)1Braze: 1 (2026-06-29)1Braze: 1 (2026-07-01)106/0106/0506/0906/1306/1706/2106/2506/2907/01
Braze

Similar brands using Braze

Sending IPs

IP addresses kaup24.ee has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsPlacementReputation
206.55.157.119 h157-119.smtp-out.eu-central-1.amazonses.com 18 5 Check →
206.55.157.12 h157-12.smtp-out.eu-central-1.amazonses.com 5 Check →

Sending domains

DomainESPs detectedDelivery (7d)
plus.kaup24.eeBraze 18
e.kaup24.eeBraze 5