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Hyatt

hyatt.com
🏆Rank #2,412 🏷 Travel 🇺🇸United States

Hyatt uses Braze as their primary email service provider. They rank #2,412 in the Tranco list of most-popular domains. Email goes out from 2 different subdomains. Their email authentication setup is solid (score 100/100).

Marketing ESPBraze
Total observations5
Active days5
Avg per active day1.0
Last activity📬 Active · 4 days ago
Cadence~weekly
Compare Hyatt with another brand:

Email setup 100/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Strong email setup
Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.
100/100
SPF
pass
DKIM
pass
DMARC
pass (reject)
BIMI
verified VMC
Unsubscribe
one-click
SPF lookups 2/10

SPF / DKIM / DMARC above reflect the last 1 email we've observed. DMARC policy is read live from DNS.

Authentication

DMARC reports sent to dmarcian. Policy p=reject means receivers actively block or quarantine spoofed mail.

DKIM alignment: all 4 observed emails sign with a domain aligned with hyatt.com (loyalty.hyatt.com, reservations.hyatt.com). DKIM authenticates the visible From — supports DMARC directly.

Brand visibility

VMC issued by: entrust.

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Braze ✓ via SparkPost

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Proofpoint SparkPost

Probed: hyatt.com, loyalty.hyatt.com, reservations.hyatt.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 5 100.0%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Braze 5
100.0% 0.0% 0.0%

ESP activity over time

Jun 6 – Jun 27, 2026 · 3 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

1 0 Braze: 1 (2026-06-06)1Braze: 1 (2026-06-15)1Braze: 1 (2026-06-27)106/0606/0906/1206/1506/1806/2106/2406/27
Braze

Similar brands using Braze

Sending IPs

IP addresses hyatt.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsPlacementReputation
137.22.235.203 wupjp6l8.loyalty.hyatt.com 1 Check →
137.22.237.181 duredg2y.reservations.hyatt.com 1 Check →
137.22.236.36 jtwzuxoz.loyalty.hyatt.com 1 Check →
137.22.239.167 qqx0tqjm.loyalty.hyatt.com 1 Check →
137.22.232.239 v5rj3ay7.loyalty.hyatt.com 1 1 Check →

Sending domains

DomainESPs detectedDelivery (7d)
loyalty.hyatt.comBraze 4
reservations.hyatt.comBraze 1