Hollandandbarrett uses Braze for marketing email and SendGrid for transactional/notifications. They rank #27,764 in the Tranco list of most-popular domains. Email goes out from 3 different subdomains. Their email authentication setup is solid (score 100/100).
Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.
DMARC reports sent to Red Sift OnDMARC. Policy
p=reject means receivers actively block or quarantine spoofed mail.
SPF alignment: all 10 observed emails use a return-path aligned with hollandandbarrett.com (bounce.mailer.hollandandbarrett.com, em5129.review.hollandandbarrett.com, em9739.service.hollandandbarrett.com). SPF authenticates the visible From — supports DMARC directly.
DKIM alignment: all 10 observed emails sign with a domain aligned with hollandandbarrett.com (mailer.hollandandbarrett.com, review.hollandandbarrett.com, service.hollandandbarrett.com). DKIM authenticates the visible From — supports DMARC directly.
VMC issued by: digicert.
Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).
None — only the primary ESP(s) shown aboveESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.
ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.
Probed: hollandandbarrett.com, bounce.mailer.hollandandbarrett.com, em9739.service.hollandandbarrett.com, em5129.review.hollandandbarrett.com, mailer.hollandandbarrett.com, service.hollandandbarrett.com, review.hollandandbarrett.com
Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.
| Folder | Count | Share |
|---|---|---|
| inbox | 8 | 100.0% |
Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.
| ESP | Emails | Placement | Inbox % | Tabs % | Spam % |
|---|---|---|---|---|---|
| Braze | 3 | 100.0% | 0.0% | 0.0% | |
| SendGrid | 5 | 100.0% | 0.0% | 0.0% |
Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.
IP addresses hollandandbarrett.com has been observed sending from, and where their mail landed in Gmail.
| IP | Hostname | Obs | Reputation |
|---|---|---|---|
| 137.22.230.194 | miwasduz.mailer.hollandandbarrett.com |
4 | Check → |
| 159.183.10.239 | wfbthxzf.outbound-mail.sendgrid.net |
4 | Check → |
| 149.72.61.135 | wrqvpdvt.outbound-mail.sendgrid.net |
2 | Check → |
Per-IP inbox / promotions / spam is being collected and will appear here as new emails are observed.
