Holded uses HubSpot for marketing email and Mailgun for transactional/notifications. They rank #51,948 in the Tranco list of most-popular domains. Email goes out from 4 different subdomains. Their email authentication setup is solid (score 95/100). We've recorded 1 ESP change since first observing this brand.
Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.
SPF / DKIM / DMARC above reflect the last 1 email we've observed. DMARC policy is read live from DNS.
DMARC reports sent to cloudflare.net. Policy
p=quarantine means receivers actively block or quarantine spoofed mail.
SPF alignment: observed emails use a third-party return-path (bf01x.hubspotemail.net) — SPF passes there but doesn't align with holded.com, so DMARC has to rely on DKIM alignment.
DKIM alignment: all 17 observed emails sign with a domain aligned with holded.com (mail.holded.com, eu.holded.com, holded.com). DKIM authenticates the visible From — supports DMARC directly.
VMC issued by: digicert.
TLS: 0% TLS 1.3, 100% TLS 1.2 (across 6 sends).
Gmail's own filter showed these warnings to real subscribers in their inbox — independent of SPF/DKIM/DMARC pass/fail status. A consistent pattern often signals reputation issues or brand-impersonation concerns.
Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).
None — only the primary ESP(s) shown aboveESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.
ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.
Probed: holded.com, bf01x.hubspotemail.net, mg.holded.com, eu.holded.com, mail.holded.com
Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.
| Folder | Count | Share |
|---|---|---|
| inbox | 32 | 100.0% |
Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.
| ESP | Emails | Placement | Inbox % | Tabs % | Spam % |
|---|---|---|---|---|---|
| Mailgun | 18 | 100.0% | 0.0% | 0.0% | |
| HubSpot | 3 | 100.0% | 0.0% | 0.0% |
Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.
IP addresses holded.com has been observed sending from, and where their mail landed in Gmail.
| IP | Hostname | Obs | Placement | Reputation |
|---|---|---|---|---|
| 141.193.32.200 | v5200.v5ed9ac7d.euw1.send.eu.mailgun.net |
13 | 1 | Check → |
| 198.244.61.59 | mail.holded.com |
8 | — | Check → |
| 158.247.18.98 | bid46no.bf01x.hubspotemail.net |
6 | — | Check → |
| 158.247.18.0 | bid46ky.bf01x.hubspotemail.net |
2 | — | Check → |
| 158.247.18.7 | bid46k5.bf01x.hubspotemail.net |
1 | — | Check → |
| 158.247.18.85 | bid46nb.bf01x.hubspotemail.net |
1 | — | Check → |
| 158.247.18.2 | bid46k0.bf01x.hubspotemail.net |
1 | — | Check → |