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Hilton

hilton.com
🏆Rank #1,064 🏷 Travel 🇺🇸United States ✓ Inbox 95%

Hilton uses Braze for marketing email and SparkPost for transactional/notifications. They rank #1,064 in the Tranco list of most-popular domains. Email goes out from 2 different subdomains. Their email authentication setup is good (score 80/100). We've recorded 1 ESP change since first observing this brand.

Marketing ESPBraze
Transactional ESPSparkPost
Total observations22
Active days12
Avg per active day1.8
Last activity📬 Active · 5 days ago
Cadence~every 2 weeks
Compare Hilton with another brand:

Email setup 80/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Solid setup, room to improve
Most authentication signals are present. A couple of pieces would tighten things up.
80/100
SPF
pass
DKIM
pass
DMARC
pass (quarantine)
BIMI
none
Unsubscribe
one-click
SPF lookups 6/10

SPF / DKIM / DMARC above reflect the last 10 emails we've observed. DMARC policy is read live from DNS.

Authentication

DMARC reports sent to hilton.com. Policy p=quarantine means receivers actively block or quarantine spoofed mail.

DKIM alignment: all 18 observed emails sign with a domain aligned with hilton.com (h5.hilton.com, h6.hilton.com). DKIM authenticates the visible From — supports DMARC directly.

Transport & deliverability

TLS: 0% TLS 1.3, 100% TLS 1.2 (across 13 sends).

Delivery: fast — 100% of emails in the last 7 days arrive in under 10 seconds (across 8 sends).

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

SparkPost ✓ confirmed Braze ✓ via SparkPost

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Microsoft 365 Salesforce MC

Probed: hilton.com, h5.hilton.com, h6.hilton.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 21 95.5%
promotions 1 4.5%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Braze 13
100.0% 0.0% 0.0%
SparkPost 8
100.0% 0.0% 0.0%

ESP activity over time

Feb 16 – Jun 22, 2026 · 8 weeks with sends

Weekly observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

7 0 Braze: 1 (week of 2026-02-16)1Braze: 1 (week of 2026-05-04)1Braze: 1 (week of 2026-05-11)SparkPost: 1 (week of 2026-05-11)2Braze: 1 (week of 2026-05-18)1Braze: 1 (week of 2026-05-25)SparkPost: 1 (week of 2026-05-25)2Braze: 1 (week of 2026-06-08)SparkPost: 3 (week of 2026-06-08)4Braze: 3 (week of 2026-06-15)SparkPost: 1 (week of 2026-06-15)4Braze: 5 (week of 2026-06-22)SparkPost: 2 (week of 2026-06-22)7Feb 16Mar 2Mar 16Mar 30Apr 13Apr 27May 11May 25Jun 8Jun 22
Braze SparkPost

Similar brands using Braze

Sending IPs

IP addresses hilton.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsPlacementReputation
137.22.225.129 kqkcwui8.h5.hilton.com 6 6 Check →
137.22.226.82 la5xxvyq.h5.hilton.com 4 4 Check →
137.22.226.131 zbwupcxn.h5.hilton.com 3 Check →
137.22.227.33 ptqld3z2.h5.hilton.com 2 Check →
137.22.226.121 cewbe6nj.h6.hilton.com 2 Check →
137.22.227.163 fybksjkz.h6.hilton.com 2 Check →
137.22.228.117 mhlwdpxi.h6.hilton.com 1 Check →
137.22.227.180 kynjptfq.h5.hilton.com 1 Check →
137.22.228.7 rpee1lgs.h6.hilton.com 1 Check →

Sending domains

DomainESPs detectedDelivery (7d)
h5.hilton.comBraze 9 SparkPost 7
h6.hilton.comBraze 5 SparkPost 1