Happyretirementreport uses Iterable for marketing email and Amazon SES for transactional/notifications. Their email authentication setup is solid (score 85/100).
Amazon SESAuthentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.
SPF / DKIM / DMARC above reflect the last 7 emails we've observed. DMARC policy is read live from DNS.
DMARC enforced with p=reject — receivers actively reject or quarantine spoofed mail. No aggregate reporting destination configured.
SPF alignment: observed emails use a third-party return-path (amazonses.com) — SPF passes there but doesn't align with happyretirementreport.com, so DMARC has to rely on DKIM alignment.
DKIM alignment: all 27 observed emails sign with a domain aligned with happyretirementreport.com (team.happyretirementreport.com). DKIM authenticates the visible From — supports DMARC directly.
TLS: modern — 100% TLS 1.3 (across 15 sends).
Delivery: fast — 100% of emails in the last 7 days arrive in under 10 seconds (across 3 sends).
Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).
None — only the primary ESP(s) shown aboveESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.
No additional ESPs authorized in the brand's SPF beyond the confirmed senders above.
Probed: happyretirementreport.com, amazonses.com, team.happyretirementreport.com
Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.
| Folder | Count | Share |
|---|---|---|
| inbox | 1 | 7.1% |
| promotions | 9 | 64.3% |
| spam | 4 | 28.6% |
Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.
| ESP | Emails | Placement | Inbox % | Tabs % | Spam % |
|---|---|---|---|---|---|
| Amazon SES | 13 | 7.7% | 61.5% | 30.8% | |
| Iterable | 1 | 0.0% | 100.0% | 0.0% |
Weekly observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.
IP addresses happyretirementreport.com has been observed sending from, and where their mail landed in Gmail.
| IP | Hostname | Obs | Placement | Reputation |
|---|---|---|---|---|
| 54.240.79.15 | a79-15.smtp-out.amazonses.com |
4 | — | Check → |
| 23.251.255.218 | e255-218.smtp-out.amazonses.com |
4 | — | Check → |
| 23.251.255.170 | e255-170.smtp-out.amazonses.com |
4 | — | Check → |
| 54.240.79.203 | a79-203.smtp-out.amazonses.com |
4 | — | Check → |
| 54.240.78.211 | a78-211.smtp-out.amazonses.com |
4 | — | Check → |
| 54.240.78.105 | a78-105.smtp-out.amazonses.com |
1 | — | Check → |
| 54.240.73.31 | a73-31.smtp-out.amazonses.com |
1 | — | Check → |
| 54.240.79.168 | a79-168.smtp-out.amazonses.com |
1 | — | Check → |
| 54.240.79.83 | a79-83.smtp-out.amazonses.com |
1 | 1 | Check → |
| 23.251.255.188 | e255-188.smtp-out.amazonses.com |
1 | 1 | Check → |
| 76.223.141.201 | c141-201.smtp-out.amazonses.com |
1 | 1 | Check → |
| 54.240.79.120 | a79-120.smtp-out.amazonses.com |
1 | 1 | Check → |
| Domain | ESPs detected | Delivery (7d) |
|---|---|---|
team.happyretirementreport.com | Amazon SES 26 Iterable 1 |