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Haaretz

haaretz.com
🏆Rank #5,392 🏷 Media 🇮🇱Israel ✓ Inbox 100%

Haaretz uses Mailchimp as their primary email service provider. They rank #5,392 in the Tranco list of most-popular domains. Their email authentication setup is solid (score 90/100).

Marketing ESPMailchimp
Total observations34
Active days14
Avg per active day2.4
Last activity📬 Active · today
Cadence~monthly
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Email setup 90/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Strong email setup
Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.
90/100
SPF
pass
DKIM
pass
DMARC
pass (quarantine)
BIMI
pass
Unsubscribe
one-click
SPF lookups 4/10

SPF / DKIM / DMARC above reflect the last 10 emails we've observed. DMARC policy is read live from DNS.

Authentication

DMARC enforced with p=quarantine — receivers actively reject or quarantine spoofed mail. No aggregate reporting destination configured.

SPF alignment: observed emails use a third-party return-path (mail143.suw16.rsgsv.net, mail159.sea22.mcdlv.net, mail184.atl21.rsgsv.net) — SPF passes there but doesn't align with haaretz.com, so DMARC has to rely on DKIM alignment.

DKIM alignment: all 31 observed emails sign with a domain aligned with haaretz.com (mc.haaretz.com). DKIM authenticates the visible From — supports DMARC directly.

Transport & deliverability

TLS: modern — 100% TLS 1.3 (across 31 sends).

🐢 Slow delivery observed

9 of 19 emails in the last 7 days were delayed beyond 5 minutes (47%) — delays stayed within 5–15 minutes. Slow sends averaged 7 min 41 sec, peaked at 11 min. Healthy senders deliver in under 30 seconds. Consistent delays usually mean greylisting, reputation-based throttling, or receiver-side filter scrutiny — worth investigating sender reputation and authentication setup.

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Mailchimp ✓ via Mandrill

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

ActiveTrail Mandrill

Probed: haaretz.com, mail184.suw121.mcdlv.net, mail69.sea31.mcsv.net, mail160.suw121.mcdlv.net, mail143.suw16.rsgsv.net, mail124.suw13.rsgsv.net, mail68.suw231.rsgsv.net, mail6.usw2001.mcdlv.net, mail159.sea22.mcdlv.net, mail184.atl21.rsgsv.net, mail67.atl261.mcdlv.net, mail28.atl91.mcsv.net

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 29 100.0%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Mailchimp 28
100.0% 0.0% 0.0%

ESP activity over time

May 14 – Jun 30, 2026 · 12 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

7 0 Mailchimp: 1 (2026-05-14)1Mailchimp: 1 (2026-05-20)1Mailchimp: 2 (2026-06-07)2Mailchimp: 4 (2026-06-18)4Mailchimp: 4 (2026-06-19)4Mailchimp: 1 (2026-06-20)1Mailchimp: 2 (2026-06-21)2Mailchimp: 5 (2026-06-23)5Mailchimp: 2 (2026-06-24)2Mailchimp: 7 (2026-06-25)7Mailchimp: 2 (2026-06-28)2Mailchimp: 1 (2026-06-30)105/1405/1905/2405/2906/0306/0806/1306/1806/2306/28
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Sending IPs

IP addresses haaretz.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsPlacementReputation
198.2.182.143 mail143.suw16.rsgsv.net 9 4 Check →
148.105.12.159 mail159.sea22.mcdlv.net 5 5 Check →
205.201.133.184 mail184.atl21.rsgsv.net 5 3 Check →
198.2.142.67 mail67.atl261.mcdlv.net 5 4 Check →
198.2.185.184 mail184.suw121.mcdlv.net 2 Check →
198.2.185.160 mail160.suw121.mcdlv.net 2 Check →
148.105.8.6 mail6.usw2001.mcdlv.net 2 2 Check →
148.105.11.69 mail69.sea31.mcsv.net 1 Check →
198.2.183.124 mail124.suw13.rsgsv.net 1 1 Check →
198.2.174.68 mail68.suw231.rsgsv.net 1 1 Check →
198.2.130.28 mail28.atl91.mcsv.net 1 1 Check →

Sending domains

DomainESPs detectedDelivery (7d)
mc.haaretz.comMailchimp 34🐢 9/19 slow (avg 4 min 46 sec, peak 11 min)