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Gymshark

gymshark.com
🏆Rank #21,722 🏷 E-commerce 🇬🇧United Kingdom 📥 Inbox 30%

Gymshark uses Braze as their primary email service provider. They rank #21,722 in the Tranco list of most-popular domains. Email goes out from 2 different subdomains. Their email authentication setup is solid (score 100/100).

Marketing ESPBraze
Total observations23
Active days17
Avg per active day1.4
Last activity📬 Active · 8 days ago
Cadence~weekly
Compare Gymshark with another brand:

Email setup 100/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Strong email setup
Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.
100/100
SPF
pass
DKIM
pass
DMARC
pass (reject)
BIMI
verified VMC
Unsubscribe
one-click
SPF lookups 2/10

SPF / DKIM / DMARC above reflect the last 7 emails we've observed. DMARC policy is read live from DNS.

Authentication

DMARC reports sent to proofpoint.com. Policy p=reject means receivers actively block or quarantine spoofed mail.

SPF alignment: all 20 observed emails use a return-path aligned with gymshark.com (abmail.e.gymshark.com). SPF authenticates the visible From — supports DMARC directly.

DKIM alignment: all 18 observed emails sign with a domain aligned with gymshark.com (e.gymshark.com). DKIM authenticates the visible From — supports DMARC directly.

Brand visibility

VMC issued by: entrust.

Transport & deliverability

TLS: modern — 100% TLS 1.3 (across 11 sends).

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Braze ✓ via SendGrid

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Proofpoint SendGrid

Probed: gymshark.com, abmail.e.gymshark.com, e.gymshark.com, i.gymshark.com, s.gymshark.com, app.gymshark.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 6 30.0%
promotions 14 70.0%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Braze 17
35.3% 64.7% 0.0%

ESP activity over time

Apr 30 – Jun 23, 2026 · 15 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

2 0 Braze: 1 (2026-04-30)1Braze: 1 (2026-05-03)1Braze: 1 (2026-05-05)1Braze: 1 (2026-05-06)1Braze: 1 (2026-05-13)1Braze: 1 (2026-05-17)1Braze: 1 (2026-05-22)1Braze: 2 (2026-05-26)2Braze: 1 (2026-05-28)1Braze: 1 (2026-06-02)1Braze: 1 (2026-06-14)1Braze: 1 (2026-06-17)1Braze: 1 (2026-06-18)1Braze: 1 (2026-06-22)1Braze: 2 (2026-06-23)204/3005/0605/1205/1805/2405/3006/0506/1106/1706/23
Braze

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Sending IPs

IP addresses gymshark.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsPlacementReputation
223.165.121.222 o5148.abmail.e.gymshark.com 7 2 Check →
223.165.121.224 o5150.abmail.s.gymshark.com 6 Check →
223.165.113.46 o4062.abmail.e.gymshark.com 6 3 Check →
168.245.31.130 o2182.abmail.app.gymshark.com 2 Check →
223.165.121.223 o5149.abmail.s.gymshark.com 2 1 Check →

Sending domains

DomainESPs detectedDelivery (7d)
e.gymshark.comBraze 21
i.gymshark.comBraze 2