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Gap

gap.com
🏆Rank #3,962 🏷 Retail 🇺🇸United States

Gap uses Salesforce MC as their primary email service provider. They rank #3,962 in the Tranco list of most-popular domains. Their email authentication setup is solid (score 85/100).

Marketing ESPSalesforce MC
Total observations5
Active days5
Avg per active day1.0
Last activity📬 Active · yesterday
Cadence~every 2 weeks
Compare Gap with another brand:

Email setup 85/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Strong email setup
Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.
85/100
SPF
pass
DKIM
pass
DMARC
pass (reject)
BIMI
none
Unsubscribe
one-click
SPF lookups 9/10

SPF / DKIM / DMARC above reflect the last 1 email we've observed. DMARC policy is read live from DNS.

Authentication

DMARC reports sent to dmarcian. Policy p=reject means receivers actively block or quarantine spoofed mail.

SPF alignment: all 4 observed emails use a return-path aligned with gap.com (bounce.email.gap.com). SPF authenticates the visible From — supports DMARC directly.

DKIM alignment: all 3 observed emails sign with a domain aligned with gap.com (email.gap.com). DKIM authenticates the visible From — supports DMARC directly.

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Salesforce MC ✓ confirmed

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Mailchimp Microsoft 365 SendGrid

Probed: gap.com, bounce.email.gap.com, email.gap.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 1 20.0%
promotions 4 80.0%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Salesforce MC 4
25.0% 75.0% 0.0%

ESP activity over time

May 6 – Jun 29, 2026 · 4 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

2 0 Salesforce MC: 1 (2026-05-06)1Salesforce MC: 1 (2026-05-12)1Salesforce MC: 2 (2026-05-28)2Salesforce MC: 1 (2026-06-29)105/0605/1205/1805/2405/3006/0506/1106/1706/2306/29
Salesforce MC

Similar brands using Salesforce MC

Sending IPs

IP addresses gap.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsPlacementReputation
198.245.87.4 mta7.email.gap.com 2 1 Check →
199.122.123.134 mta12.email.gap.com 2 Check →
199.122.123.132 mta10.email.gap.com 1 Check →

Sending domains

DomainESPs detectedDelivery (7d)
email.gap.comSalesforce MC 5