Ft uses Bloomreach for marketing email and Mailgun for transactional/notifications. They rank #526 in the Tranco list of most-popular domains. We've also observed sends via 2 other providers: Amazon SES, SendGrid. Email goes out from 6 different subdomains. Their email authentication setup is solid (score 100/100). We've recorded 3 ESP changes since first observing this brand.
Non-ESP tools detected in this brand's emails. Independent of who sends — a brand can use any combination.
| HTML builder |
Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.
SPF / DKIM / DMARC above reflect the last 10 emails we've observed. DMARC policy is read live from DNS.
DMARC reports sent to ft.com. Policy
p=reject means receivers actively block or quarantine spoofed mail.
SPF alignment: all 8 observed emails use a return-path aligned with ft.com (workshop.ft.com, bz2.ft.com). SPF authenticates the visible From — supports DMARC directly.
DKIM alignment: all 44 observed emails sign with a domain aligned with ft.com (ft.com, mail.ft.com, newsletters.ft.com). DKIM authenticates the visible From — supports DMARC directly.
VMC issued by: digicert.
TLS: 48% TLS 1.3, 52% TLS 1.2 (across 21 sends).
Delivery: fast — 80% of emails in the last 7 days arrive in under 10 seconds (across 5 sends).
Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).
Amazon SES 12 SendGrid 8ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.
ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.
Probed: ft.com, workshop.ft.com, bz2.ft.com, newsletters.ft.com, mail.live.ft.com, mail.ft.com, mail.enterprise.ft.com, news-alerts.ft.com
Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.
| Folder | Count | Share |
|---|---|---|
| inbox | 80 | 100.0% |
Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.
| ESP | Emails | Placement | Inbox % | Tabs % | Spam % |
|---|---|---|---|---|---|
| Amazon SES | 7 | 100.0% | 0.0% | 0.0% | |
| SendGrid | 8 | 100.0% | 0.0% | 0.0% | |
| Bloomreach | 12 | 100.0% | 0.0% | 0.0% | |
| Mailgun | 25 | 100.0% | 0.0% | 0.0% |
Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.
IP addresses ft.com has been observed sending from, and where their mail landed in Gmail.
| IP | Hostname | Obs | Placement | Reputation |
|---|---|---|---|---|
| 185.211.123.195 | v5195.v59398f05.euw1.send.eu.mailgun.net |
13 | 4 | Check → |
| 143.55.237.61 | v561.v5d5bf7cd.euw1.send.eu.mailgun.net |
7 | — | Check → |
| 143.55.236.83 | v583.v56156858.euw1.send.eu.mailgun.net |
6 | 1 | Check → |
| 141.193.32.4 | v54.v5ed9ac7d.euw1.send.eu.mailgun.net |
5 | — | Check → |
| 143.55.236.172 | v5172.v56156858.euw1.send.eu.mailgun.net |
5 | — | Check → |
| 143.55.236.250 | v5250.v56156858.euw1.send.eu.mailgun.net |
4 | 1 | Check → |
| 143.55.236.178 | v5178.v56156858.euw1.send.eu.mailgun.net |
4 | — | Check → |
| 161.38.204.115 | v5115.v57ae4e16.euw1.send.eu.mailgun.net |
4 | 1 | Check → |
| 159.183.229.133 | o33.ptr9047.useworkshop.com |
4 | — | Check → |
| 143.55.236.173 | v5173.v56156858.euw1.send.eu.mailgun.net |
3 | — | Check → |
| 143.55.239.127 | v5127.v5a39be5d.euw1.send.eu.mailgun.net |
3 | — | Check → |
| 185.211.123.175 | v5175.v59398f05.euw1.send.eu.mailgun.net |
3 | — | Check → |
| 185.211.123.234 | v5234.v59398f05.euw1.send.eu.mailgun.net |
3 | — | Check → |
| 159.183.229.134 | o34.ptr6168.useworkshop.com |
3 | — | Check → |
| 143.55.236.179 | v5179.v56156858.euw1.send.eu.mailgun.net |
2 | — | Check → |
| 143.55.236.175 | v5175.v56156858.euw1.send.eu.mailgun.net |
2 | — | Check → |
| 185.211.123.90 | v590.v59398f05.euw1.send.eu.mailgun.net |
1 | — | Check → |
| 161.38.205.197 | v5197.v5b52dc11.euw1.send.eu.mailgun.net |
1 | — | Check → |
| 161.38.205.248 | v5248.v5b52dc11.euw1.send.eu.mailgun.net |
1 | — | Check → |
| 167.89.95.30 | o5.ptr7817.o2.emails.bizzabo.com |
1 | 1 | Check → |
| Domain | ESPs detected | Delivery (7d) |
|---|---|---|
newsletters.ft.com | Mailgun 41 | |
mail.ft.com | Bloomreach 12 Mailgun 8 | |
ft.com | Amazon SES 12 SendGrid 8 | |
mail.live.ft.com | Bloomreach 4 | |
mail.enterprise.ft.com | Bloomreach 1 | |
news-alerts.ft.com | Mailgun 1 |
