Flipboard uses Substack for marketing email and Amazon SES for transactional/notifications. They rank #3,196 in the Tranco list of most-popular domains. Their email authentication setup is good (score 65/100). Missing: one-click unsubscribe.
Amazon SESAuthentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.
DMARC enforced with p=quarantine — receivers actively reject or quarantine spoofed mail. No aggregate reporting destination configured.
SPF alignment: 60% of observed emails use an aligned return-path (email.flipboard.com); the rest use third-party paths (amazonses.com) where DMARC has to rely on DKIM alignment.
DKIM alignment: all 4 observed emails sign with a domain aligned with flipboard.com (flipboard.com). DKIM authenticates the visible From — supports DMARC directly.
Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).
None — only the primary ESP(s) shown aboveESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.
ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.
Probed: flipboard.com, amazonses.com, email.flipboard.com
Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.
| Folder | Count | Share |
|---|---|---|
| inbox | 1 | 20.0% |
| promotions | 4 | 80.0% |
Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.
| ESP | Emails | Placement | Inbox % | Tabs % | Spam % |
|---|---|---|---|---|---|
| Amazon SES | 3 | 33.3% | 66.7% | 0.0% | |
| Substack | 2 | 0.0% | 100.0% | 0.0% |
Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.
IP addresses flipboard.com has been observed sending from, and where their mail landed in Gmail.
| IP | Hostname | Obs | Reputation |
|---|---|---|---|
| 54.240.73.100 | a73-100.smtp-out.amazonses.com |
4 | Check → |
| 216.221.170.155 | g170-155.smtp-out.amazonses.com |
1 | Check → |
Per-IP inbox / promotions / spam is being collected and will appear here as new emails are observed.
| Domain | ESPs detected | Delivery (7d) |
|---|---|---|
flipboard.com | Amazon SES 3 Substack 2 |