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Etf Alerts uses Iterable as their primary email service provider. Their email authentication setup is solid (score 85/100).

Marketing ESPIterable
Total observations41
Active days15
Avg per active day2.7
Last activity📬 Active · 6 days ago
Cadence~monthly
Compare Etf Alerts with another brand:

Email setup 85/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Strong email setup
Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.
85/100
SPF
pass
DKIM
pass
DMARC
pass (reject)
BIMI
none
Unsubscribe
one-click
SPF lookups 1/10

SPF / DKIM / DMARC above reflect the last 10 emails we've observed. DMARC policy is read live from DNS.

Authentication

DMARC reports sent to etf-alerts.com. Policy p=reject means receivers actively block or quarantine spoofed mail.

SPF alignment: observed emails use a third-party return-path (amazonses.com) — SPF passes there but doesn't align with etf-alerts.com, so DMARC has to rely on DKIM alignment.

DKIM alignment: all 26 observed emails sign with a domain aligned with etf-alerts.com (that.etf-alerts.com). DKIM authenticates the visible From — supports DMARC directly.

Transport & deliverability

TLS: modern — 100% TLS 1.3 (across 24 sends).

Delivery: fast — 100% of emails in the last 7 days arrive in under 10 seconds (across 16 sends).

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Iterable ✓ via Amazon SES

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Amazon SES

Probed: etf-alerts.com, amazonses.com, that.etf-alerts.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 30 78.9%
promotions 6 15.8%
spam 2 5.3%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Iterable 36
77.8% 16.7% 5.6%

ESP activity over time

Aug 25, 2025 – Jun 22, 2026 · 7 weeks with sends

Weekly observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

14 0 Iterable: 1 (week of 2025-08-25)1Iterable: 2 (week of 2026-05-04)2Iterable: 2 (week of 2026-05-11)2Iterable: 11 (week of 2026-05-18)11Iterable: 1 (week of 2026-05-25)1Iterable: 10 (week of 2026-06-15)10Iterable: 14 (week of 2026-06-22)14Aug 25 '25Sep 29 '25Nov 3 '25Dec 8 '25Jan 12 '26Feb 16 '26Mar 23 '26Apr 27 '26Jun 1 '26Jun 22 '26
Iterable

Similar brands using Iterable

Sending IPs

IP addresses etf-alerts.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsPlacementReputation
54.240.79.164 a79-164.smtp-out.amazonses.com 3 Check →
76.223.142.3 c142-3.smtp-out.amazonses.com 2 Check →
54.240.78.181 a78-181.smtp-out.amazonses.com 2 Check →
54.240.78.79 a78-79.smtp-out.amazonses.com 2 Check →
54.240.78.116 a78-116.smtp-out.amazonses.com 2 2 Check →
54.240.78.254 a78-254.smtp-out.amazonses.com 2 2 Check →
54.240.79.78 a79-78.smtp-out.amazonses.com 2 2 Check →
23.251.255.226 e255-226.smtp-out.amazonses.com 2 2 Check →
54.240.78.90 a78-90.smtp-out.amazonses.com 2 2 Check →
76.223.141.187 c141-187.smtp-out.amazonses.com 2 Check →
76.223.141.167 c141-167.smtp-out.amazonses.com 2 2 Check →
54.240.79.208 a79-208.smtp-out.amazonses.com 2 2 Check →
54.240.78.218 a78-218.smtp-out.amazonses.com 1 Check →
76.223.141.180 c141-180.smtp-out.amazonses.com 1 Check →
76.223.141.244 c141-244.smtp-out.amazonses.com 1 Check →
54.240.79.230 a79-230.smtp-out.amazonses.com 1 Check →
54.240.79.226 a79-226.smtp-out.amazonses.com 1 Check →
23.251.255.167 e255-167.smtp-out.amazonses.com 1 Check →
54.240.73.39 a73-39.smtp-out.amazonses.com 1 Check →
54.240.79.205 a79-205.smtp-out.amazonses.com 1 Check →
23.251.255.241 e255-241.smtp-out.amazonses.com 1 Check →
54.240.79.67 a79-67.smtp-out.amazonses.com 1 Check →
76.223.141.163 c141-163.smtp-out.amazonses.com 1 Check →
76.223.141.217 c141-217.smtp-out.amazonses.com 1 Check →
54.240.78.119 a78-119.smtp-out.amazonses.com 1 Check →

Sending domains

DomainESPs detectedDelivery (7d)
that.etf-alerts.comIterable 41