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Economicrulebook uses Iterable as their primary email service provider. Their email authentication setup is solid (score 85/100).

Marketing ESPIterable
Total observations240
Active days41
Avg per active day5.9
Last activity📬 Active · today
Cadence~weekly
Compare Economicrulebook with another brand:

Email setup 85/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Strong email setup
Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.
85/100
SPF
pass
DKIM
pass
DMARC
pass (reject)
BIMI
none
Unsubscribe
one-click
SPF lookups 1/10

SPF / DKIM / DMARC above reflect the last 10 emails we've observed. DMARC policy is read live from DNS.

Authentication

DMARC enforced with p=reject — receivers actively reject or quarantine spoofed mail. No aggregate reporting destination configured.

SPF alignment: observed emails use a third-party return-path (amazonses.com) — SPF passes there but doesn't align with economicrulebook.com, so DMARC has to rely on DKIM alignment.

DKIM alignment: all 212 observed emails sign with a domain aligned with economicrulebook.com (daily.economicrulebook.com). DKIM authenticates the visible From — supports DMARC directly.

Transport & deliverability

TLS: modern — 100% TLS 1.3 (across 54 sends).

Delivery: fast — 100% of emails in the last 7 days arrive in under 10 seconds (across 9 sends).

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Iterable ✓ via Amazon SES

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Amazon SES

Probed: economicrulebook.com, amazonses.com, daily.economicrulebook.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 57 47.5%
promotions 63 52.5%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Iterable 111
49.5% 50.5% 0.0%

ESP activity over time

Jan 12 – Jun 29, 2026 · 18 weeks with sends

Weekly observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

53 0 Iterable: 3 (week of 2026-01-12)3Iterable: 1 (week of 2026-02-16)1Iterable: 2 (week of 2026-03-09)2Iterable: 7 (week of 2026-03-23)7Iterable: 1 (week of 2026-03-30)1Iterable: 1 (week of 2026-04-06)1Iterable: 7 (week of 2026-04-13)7Iterable: 5 (week of 2026-04-20)5Iterable: 17 (week of 2026-04-27)17Iterable: 10 (week of 2026-05-04)10Iterable: 43 (week of 2026-05-11)43Iterable: 24 (week of 2026-05-18)24Iterable: 21 (week of 2026-05-25)21Iterable: 53 (week of 2026-06-01)53Iterable: 25 (week of 2026-06-08)25Iterable: 12 (week of 2026-06-15)12Iterable: 5 (week of 2026-06-22)5Iterable: 3 (week of 2026-06-29)3Jan 12Feb 2Feb 23Mar 16Apr 6Apr 27May 18Jun 8Jun 29
Iterable

Similar brands using Iterable

Sending IPs

IP addresses economicrulebook.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsReputation
23.251.255.179 e255-179.smtp-out.amazonses.com 16 Check →
54.240.79.86 a79-86.smtp-out.amazonses.com 10 Check →
54.240.78.185 a78-185.smtp-out.amazonses.com 9 Check →
54.240.79.114 a79-114.smtp-out.amazonses.com 8 Check →
54.240.79.90 a79-90.smtp-out.amazonses.com 8 Check →
23.251.255.190 e255-190.smtp-out.amazonses.com 8 Check →
54.240.78.105 a78-105.smtp-out.amazonses.com 7 Check →
54.240.79.177 a79-177.smtp-out.amazonses.com 6 Check →
54.240.79.38 a79-38.smtp-out.amazonses.com 6 Check →
54.240.78.225 a78-225.smtp-out.amazonses.com 6 Check →
54.240.79.34 a79-34.smtp-out.amazonses.com 6 Check →
54.240.79.220 a79-220.smtp-out.amazonses.com 6 Check →
54.240.79.47 a79-47.smtp-out.amazonses.com 6 Check →
54.240.79.196 a79-196.smtp-out.amazonses.com 6 Check →
54.240.78.124 a78-124.smtp-out.amazonses.com 5 Check →
54.240.79.185 a79-185.smtp-out.amazonses.com 5 Check →
54.240.73.38 a73-38.smtp-out.amazonses.com 4 Check →
23.251.255.226 e255-226.smtp-out.amazonses.com 4 Check →
54.240.79.179 a79-179.smtp-out.amazonses.com 4 Check →
54.240.79.99 a79-99.smtp-out.amazonses.com 4 Check →
23.251.255.163 e255-163.smtp-out.amazonses.com 4 Check →
54.240.79.81 a79-81.smtp-out.amazonses.com 4 Check →
54.240.73.3 a73-3.smtp-out.amazonses.com 4 Check →
54.240.79.126 a79-126.smtp-out.amazonses.com 3 Check →
54.240.78.159 a78-159.smtp-out.amazonses.com 3 Check →

Per-IP inbox / promotions / spam is being collected and will appear here as new emails are observed.

Sending domains

DomainESPs detectedDelivery (7d)
daily.economicrulebook.comIterable 240