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Economicrulebook uses Iterable as their primary email service provider. Their email authentication setup is solid (score 85/100).

Marketing ESPIterable
Total observations240
Active days41
Avg per active day5.9
Last activity📬 Active · today
Cadence~weekly
Compare Economicrulebook with another brand:

Email setup 85/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Strong email setup
Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.
85/100
SPF
pass
DKIM
pass
DMARC
pass (reject)
BIMI
none
Unsubscribe
one-click
SPF lookups 1/10

SPF / DKIM / DMARC above reflect the last 10 emails we've observed. DMARC policy is read live from DNS.

Authentication

DMARC enforced with p=reject — receivers actively reject or quarantine spoofed mail. No aggregate reporting destination configured.

SPF alignment: observed emails use a third-party return-path (amazonses.com) — SPF passes there but doesn't align with economicrulebook.com, so DMARC has to rely on DKIM alignment.

DKIM alignment: all 212 observed emails sign with a domain aligned with economicrulebook.com (daily.economicrulebook.com). DKIM authenticates the visible From — supports DMARC directly.

Transport & deliverability

TLS: modern — 100% TLS 1.3 (across 54 sends).

Delivery: fast — 100% of emails in the last 7 days arrive in under 10 seconds (across 9 sends).

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Iterable ✓ via Amazon SES

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Amazon SES

Probed: economicrulebook.com, amazonses.com, daily.economicrulebook.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 57 47.5%
promotions 63 52.5%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Iterable 111
49.5% 50.5% 0.0%

ESP activity over time

May 31 – Jun 30, 2026 · 20 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

21 0 Iterable: 3 (2026-05-31)3Iterable: 3 (2026-06-02)3Iterable: 13 (2026-06-03)13Iterable: 5 (2026-06-04)5Iterable: 5 (2026-06-05)5Iterable: 6 (2026-06-06)6Iterable: 21 (2026-06-07)21Iterable: 6 (2026-06-08)6Iterable: 6 (2026-06-09)6Iterable: 8 (2026-06-10)8Iterable: 4 (2026-06-12)4Iterable: 1 (2026-06-13)1Iterable: 2 (2026-06-15)2Iterable: 4 (2026-06-16)4Iterable: 4 (2026-06-17)4Iterable: 2 (2026-06-18)2Iterable: 3 (2026-06-22)3Iterable: 2 (2026-06-23)2Iterable: 1 (2026-06-29)1Iterable: 2 (2026-06-30)205/3106/0406/0806/1206/1606/2006/2406/2806/30
Iterable

Similar brands using Iterable

Sending IPs

IP addresses economicrulebook.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsReputation
23.251.255.179 e255-179.smtp-out.amazonses.com 16 Check →
54.240.79.86 a79-86.smtp-out.amazonses.com 10 Check →
54.240.78.185 a78-185.smtp-out.amazonses.com 9 Check →
54.240.79.114 a79-114.smtp-out.amazonses.com 8 Check →
54.240.79.90 a79-90.smtp-out.amazonses.com 8 Check →
23.251.255.190 e255-190.smtp-out.amazonses.com 8 Check →
54.240.78.105 a78-105.smtp-out.amazonses.com 7 Check →
54.240.79.177 a79-177.smtp-out.amazonses.com 6 Check →
54.240.79.38 a79-38.smtp-out.amazonses.com 6 Check →
54.240.78.225 a78-225.smtp-out.amazonses.com 6 Check →
54.240.79.34 a79-34.smtp-out.amazonses.com 6 Check →
54.240.79.220 a79-220.smtp-out.amazonses.com 6 Check →
54.240.79.47 a79-47.smtp-out.amazonses.com 6 Check →
54.240.79.196 a79-196.smtp-out.amazonses.com 6 Check →
54.240.78.124 a78-124.smtp-out.amazonses.com 5 Check →
54.240.79.185 a79-185.smtp-out.amazonses.com 5 Check →
54.240.73.38 a73-38.smtp-out.amazonses.com 4 Check →
23.251.255.226 e255-226.smtp-out.amazonses.com 4 Check →
54.240.79.179 a79-179.smtp-out.amazonses.com 4 Check →
54.240.79.99 a79-99.smtp-out.amazonses.com 4 Check →
23.251.255.163 e255-163.smtp-out.amazonses.com 4 Check →
54.240.79.81 a79-81.smtp-out.amazonses.com 4 Check →
54.240.73.3 a73-3.smtp-out.amazonses.com 4 Check →
54.240.79.126 a79-126.smtp-out.amazonses.com 3 Check →
54.240.78.159 a78-159.smtp-out.amazonses.com 3 Check →

Per-IP inbox / promotions / spam is being collected and will appear here as new emails are observed.

Sending domains

DomainESPs detectedDelivery (7d)
daily.economicrulebook.comIterable 240