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Delfi

delfi.ee
🏆Rank #12,302 🏷 Media 🇪🇪Estonia

Delfi uses Smaily for marketing email and Mailgun for transactional/notifications. They rank #12,302 in the Tranco list of most-popular domains. Their email authentication setup is good (score 80/100).

Marketing ESPSmaily
Transactional ESPMailgun
Total observations7
Active days6
Avg per active day1.2
Last activity📬 Active · 2 weeks ago
Cadence~weekly
Compare Delfi with another brand:

Email setup 80/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Solid setup, room to improve
Most authentication signals are present. A couple of pieces would tighten things up.
80/100
SPF
pass
DKIM
pass
DMARC
pass (quarantine)
BIMI
none
Unsubscribe
one-click
SPF lookups 8/10
Authentication

DMARC reports sent to DMARC Digests. Policy p=quarantine means receivers actively block or quarantine spoofed mail.

SPF alignment: 86% of observed emails use an aligned return-path (mg-esp-prod-eu-eu-410.delfi.ee); the rest use third-party paths (smlydlv1.net) where DMARC has to rely on DKIM alignment.

DKIM alignment: all 6 observed emails sign with a domain aligned with delfi.ee (mg-esp-prod-eu-eu-410.delfi.ee, delfi.ee). DKIM authenticates the visible From — supports DMARC directly.

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Mailgun ✓ confirmed Smaily ✓ confirmed

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Amazon SES Microsoft 365 SendGrid

Probed: delfi.ee, mg-esp-prod-eu-eu-410.delfi.ee, smlydlv1.net

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 7 100.0%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Mailgun 6
100.0% 0.0% 0.0%
Smaily 1
100.0% 0.0% 0.0%

ESP activity over time

May 13 – Jun 17, 2026 · 7 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

1 0 Mailgun: 1 (2026-05-13)1Mailgun: 1 (2026-05-20)1Mailgun: 1 (2026-05-27)1Smaily: 1 (2026-06-01)1Mailgun: 1 (2026-06-03)1Mailgun: 1 (2026-06-10)1Mailgun: 1 (2026-06-17)105/1305/1705/2105/2505/2906/0206/0606/1006/1406/17
Mailgun Smaily

Similar brands using Smaily

Sending IPs

IP addresses delfi.ee has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsReputation
198.244.60.55 a55.a5d06dfa.euw1.send.eu.mailgun.net 3 Check →
185.250.238.62 mgptr-238-062.piano.io 2 Check →
149.154.156.6 b6.mta01.smlydlv1.net 1 Check →
185.250.238.48 mgptr-238-048.piano.io 1 Check →

Per-IP inbox / promotions / spam is being collected and will appear here as new emails are observed.

Sending domains

DomainESPs detectedDelivery (7d)
delfi.eeMailgun 6 Smaily 1