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Confused

confused.com
🏆Rank #34,116 🏷 Finance 🇬🇧United Kingdom 📥 Inbox 30%

Confused uses Braze as their primary email service provider. They rank #34,116 in the Tranco list of most-popular domains. Email goes out from 4 different subdomains. Their email authentication setup is solid (score 95/100).

Marketing ESPBraze
Total observations10
Active days8
Avg per active day1.3
Last activity📬 Active · 13 days ago
Cadence~weekly
Compare Confused with another brand:

Email setup 95/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Strong email setup
Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.
95/100
SPF
pass
DKIM
pass
DMARC
pass (quarantine)
BIMI
verified VMC
Unsubscribe
one-click
SPF lookups 2/10
Authentication

DMARC reports sent to Red Sift OnDMARC. Policy p=quarantine means receivers actively block or quarantine spoofed mail.

DKIM alignment: all 7 observed emails sign with a domain aligned with confused.com (offer.confused.com, prices.confused.com). DKIM authenticates the visible From — supports DMARC directly.

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Braze ✓ via SparkPost

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Google Workspace SparkPost

Probed: confused.com, offer.confused.com, emailtest.confused.com, newsletter.confused.com, prices.confused.com, test.confused.com, hello.confused.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 3 30.0%
promotions 7 70.0%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Braze 9
33.3% 66.7% 0.0%

ESP activity over time

Jun 9 – Jun 17, 2026 · 3 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

1 0 Braze: 1 (2026-06-09)1Braze: 1 (2026-06-12)1Braze: 1 (2026-06-17)106/0906/1006/1106/1206/1306/1406/1506/1606/17
Braze

Similar brands using Braze

Sending IPs

IP addresses confused.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsReputation
137.22.229.34 xjzjhbss.offer.confused.com 6 Check →
137.22.230.152 riddku8a.prices.confused.com 2 Check →
137.22.230.211 ted1dr02.test.confused.com 1 Check →
137.22.229.133 dexs1ast.hello.confused.com 1 Check →

Per-IP inbox / promotions / spam is being collected and will appear here as new emails are observed.

Sending domains

DomainESPs detectedDelivery (7d)
offer.confused.comBraze 6
prices.confused.comBraze 2
emailtest.confused.comBraze 1
newsletter.confused.comBraze 1