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Chewy

chewy.com
🏆Rank #3,529 🏷 E-commerce 🇺🇸United States ✓ Inbox 100%

Chewy uses Braze for marketing email and SparkPost for transactional/notifications. They rank #3,529 in the Tranco list of most-popular domains. We've also observed sends via SendGrid. Email goes out from 2 different subdomains. Their email authentication setup is solid (score 100/100).

Marketing ESPBraze
Transactional ESPSparkPost
Total observations21
Active days12
Avg per active day1.8
Last activity📬 Active · 3 days ago
Cadence~weekly
Compare Chewy with another brand:

Email setup 100/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Strong email setup
Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.
100/100
SPF
pass
DKIM
pass
DMARC
pass (reject)
BIMI
verified VMC
Unsubscribe
one-click
SPF lookups 10/10

SPF / DKIM / DMARC above reflect the last 5 emails we've observed. DMARC policy is read live from DNS.

Authentication

DMARC reports sent to DMARC Analyzer (Mimecast). Policy p=reject means receivers actively block or quarantine spoofed mail.

SPF alignment: all 17 observed emails use a return-path aligned with chewy.com (woof.chewy.com, sendgrid.chewy.com). SPF authenticates the visible From — supports DMARC directly.

DKIM alignment: all 17 observed emails sign with a domain aligned with chewy.com (chewy.com, paws.chewy.com). DKIM authenticates the visible From — supports DMARC directly.

Brand visibility

VMC issued by: digicert.

Transport & deliverability

TLS: 60% TLS 1.3, 40% TLS 1.2 (across 10 sends).

Delivery: fast — 100% of emails in the last 7 days arrive in under 10 seconds (across 4 sends).

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

SendGrid 8

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

SendGrid ✓ confirmed SparkPost ✓ confirmed

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Microsoft 365

Probed: chewy.com, woof.chewy.com, sendgrid.chewy.com, paws.chewy.com, zwnlpisr.chewy.com, vetcare.chewy.com, email-sg.chewy.com, dl4dhnvy.chewy.com, bp1g5ags.chewy.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 21 100.0%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
SendGrid 8
100.0% 0.0% 0.0%
SparkPost 11
100.0% 0.0% 0.0%
Braze 2
100.0% 0.0% 0.0%

ESP activity over time

May 11 – Jun 28, 2026 · 13 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

4 0 SparkPost: 2 (2026-05-11)2SendGrid: 1 (2026-05-14)1SparkPost: 1 (2026-05-15)1SparkPost: 2 (2026-05-29)2SendGrid: 1 (2026-06-03)Braze: 1 (2026-06-03)2SparkPost: 2 (2026-06-07)2Braze: 1 (2026-06-08)1SparkPost: 1 (2026-06-15)SendGrid: 3 (2026-06-15)4SparkPost: 1 (2026-06-16)1SendGrid: 1 (2026-06-21)1SendGrid: 2 (2026-06-23)2SparkPost: 1 (2026-06-27)1SparkPost: 1 (2026-06-28)105/1105/1605/2105/2605/3106/0506/1006/1506/2006/2506/28
SparkPost SendGrid Braze

Similar brands using Braze

Sending IPs

IP addresses chewy.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsPlacementReputation
50.31.51.89 o1.email-sg.chewy.com 6 3 Check →
137.22.232.134 bp1g5ags.chewy.com 3 1 Check →
137.22.239.214 zwnlpisr.chewy.com 2 Check →
137.22.232.56 mdpcdc5u.vetcare.chewy.com 2 Check →
149.72.175.121 o4.email-sg.chewy.com 2 Check →
137.22.225.109 vssxbavo.paws.chewy.com 2 Check →
137.22.238.191 dl4dhnvy.chewy.com 1 Check →
137.22.226.13 fivruwtq.paws.chewy.com 1 Check →
137.22.224.34 cqct7prz.paws.chewy.com 1 Check →
137.22.238.78 eandfyew.vetcare.chewy.com 1 1 Check →

Sending domains

DomainESPs detectedDelivery (7d)
chewy.comSparkPost 9 SendGrid 8
paws.chewy.comBraze 2 SparkPost 2