Bloomreach uses Bloomreach for marketing email and Mailgun for transactional/notifications. They rank #14,240 in the Tranco list of most-popular domains. We've also observed sends via 2 other providers: HubSpot, CCM Benchmark. Email goes out from 2 different subdomains. Their email authentication setup is good (score 83/100). Missing: DMARC enforcement. We've recorded 1 ESP change since first observing this brand.
Non-ESP tools detected in this brand's emails. Independent of who sends — a brand can use any combination.
| HTML builder |
Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.
SPF / DKIM / DMARC above reflect the last 10 emails we've observed. DMARC policy is read live from DNS.
DMARC reports sent to dmarc-report.com. Policy
p=none is monitor-only — receivers won't act on spoofing yet.
SPF alignment: 62% of observed emails use an aligned return-path (mail.bloomreach.com, gh-mail.bloomreach.com, test.email.bloomreach.com); the rest use third-party paths (bf01x.hubspotemail.net, b.dancewearsolutions.com) where DMARC has to rely on DKIM alignment.
DKIM alignment: 97% of observed emails sign with an aligned DKIM key (bloomreach.com, mail.bloomreach.com, notifications.bloomreach.com); the rest sign with third-party keys (zendesk.com, b.dancewearsolutions.com) where DMARC has to rely on SPF alignment.
TLS: 3% TLS 1.3, 97% TLS 1.2 (across 36 sends).
Delivery: fast — 83% of emails in the last 7 days arrive in under 10 seconds (across 6 sends).
Dynamic content: NiftyImages — real-time/personalised email content layered on top of the ESP.
Gmail's own filter showed these warnings to real subscribers in their inbox — independent of SPF/DKIM/DMARC pass/fail status. A consistent pattern often signals reputation issues or brand-impersonation concerns.
Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).
HubSpot 23 Zendesk 1 CCM Benchmark 1ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.
ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.
Probed: bloomreach.com, mail.bloomreach.com, academy-mail.bloomreach.com, bf01x.hubspotemail.net, test.email.bloomreach.com, gh-mail.bloomreach.com, b.dancewearsolutions.com, notifications.bloomreach.com
Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.
| Folder | Count | Share |
|---|---|---|
| inbox | 270 | 99.3% |
| promotions | 2 | 0.7% |
Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.
| ESP | Emails | Placement | Inbox % | Tabs % | Spam % |
|---|---|---|---|---|---|
| Bloomreach | 186 | 98.9% | 1.1% | 0.0% | |
| CCM Benchmark | 1 | 100.0% | 0.0% | 0.0% | |
| HubSpot | 23 | 100.0% | 0.0% | 0.0% | |
| Mailgun | 27 | 100.0% | 0.0% | 0.0% | |
| Zendesk | 1 | 100.0% | 0.0% | 0.0% |
Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.
IP addresses bloomreach.com has been observed sending from, and where their mail landed in Gmail.
| IP | Hostname | Obs | Placement | Reputation |
|---|---|---|---|---|
| 161.38.206.107 | v5107.v5e838360.euw1.send.eu.mailgun.net |
25 | 2 | Check → |
| 161.38.206.47 | v547.v5e838360.euw1.send.eu.mailgun.net |
17 | 3 | Check → |
| 158.247.18.76 | bid46m2.bf01x.hubspotemail.net |
5 | — | Check → |
| 108.179.150.180 | 4f2o1i.bf01x.hubspotemail.net |
5 | — | Check → |
| 198.244.59.35 | c35.c09224bb.usw1.send.mailgun.net |
5 | 1 | Check → |
| 188.172.137.48 | mta-out3.pod29.euw1.zdsys.com |
4 | — | Check → |
| 198.244.60.51 | a51.a5d06dfa.euw1.send.eu.mailgun.net |
4 | — | Check → |
| 108.179.150.187 | 4f2o1p.bf01x.hubspotemail.net |
3 | — | Check → |
| 158.247.18.36 | bid46ly.bf01x.hubspotemail.net |
3 | — | Check → |
| 158.247.18.34 | bid46lw.bf01x.hubspotemail.net |
2 | — | Check → |
| 188.172.137.51 | mta-out6.pod29.euw1.zdsys.com |
2 | — | Check → |
| 188.172.137.54 | mta-out9.pod29.euw1.zdsys.com |
2 | — | Check → |
| 158.247.18.87 | bid46nd.bf01x.hubspotemail.net |
2 | — | Check → |
| 158.247.18.85 | bid46nb.bf01x.hubspotemail.net |
2 | 1 | Check → |
| 74.125.224.47 | unknown |
1 | — | Check → |
| 188.172.137.56 | mta-out11.pod29.euw1.zdsys.com |
1 | — | Check → |
| 158.247.18.13 | bid46lb.bf01x.hubspotemail.net |
1 | — | Check → |
| 188.172.137.52 | mta-out7.pod29.euw1.zdsys.com |
1 | — | Check → |
| 188.172.137.57 | mta-out12.pod29.euw1.zdsys.com |
1 | — | Check → |
| Domain | ESPs detected | Delivery (7d) |
|---|---|---|
bloomreach.com | Bloomreach 374 HubSpot 23 Mailgun 21 Zendesk 1 CCM Benchmark 1 | |
notifications.bloomreach.com | Bloomreach 10 Mailgun 7 |
