Bhg uses Iterable for marketing email and SparkPost for transactional/notifications. They rank #6,071 in the Tranco list of most-popular domains. Their email authentication setup is solid (score 85/100).
Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.
SPF / DKIM / DMARC above reflect the last 6 emails we've observed. DMARC policy is read live from DNS.
DMARC reports sent to Agari (Proofpoint). Policy
p=reject means receivers actively block or quarantine spoofed mail.
SPF alignment: all 19 observed emails use a return-path aligned with bhg.com (bounce.bhg.com). SPF authenticates the visible From — supports DMARC directly.
DKIM alignment: all 19 observed emails sign with a domain aligned with bhg.com (mail.bhg.com). DKIM authenticates the visible From — supports DMARC directly.
TLS: 0% TLS 1.3, 100% TLS 1.2 (across 12 sends).
Delivery: fast — 100% of emails in the last 7 days arrive in under 10 seconds (across 6 sends).
Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).
None — only the primary ESP(s) shown aboveESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.
ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.
Probed: bhg.com, bounce.bhg.com, mail.bhg.com
Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.
| Folder | Count | Share |
|---|---|---|
| inbox | 1 | 5.6% |
| promotions | 17 | 94.4% |
Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.
| ESP | Emails | Placement | Inbox % | Tabs % | Spam % |
|---|---|---|---|---|---|
| Iterable | 17 | 0.0% | 100.0% | 0.0% |
Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.
IP addresses bhg.com has been observed sending from, and where their mail landed in Gmail.
| IP | Hostname | Obs | Placement | Reputation |
|---|---|---|---|---|
| 156.70.150.132 | mta-70-150-132.sparkpostmail.com |
2 | — | Check → |
| 156.70.150.137 | mta-70-150-137.sparkpostmail.com |
2 | — | Check → |
| 156.70.150.140 | mta-70-150-140.sparkpostmail.com |
2 | 1 | Check → |
| 156.70.150.105 | mta-70-150-105.sparkpostmail.com |
2 | 1 | Check → |
| 156.70.150.129 | mta-70-150-129.sparkpostmail.com |
1 | — | Check → |
| 156.70.150.134 | mta-70-150-134.sparkpostmail.com |
1 | — | Check → |
| 156.70.150.111 | mta-70-150-111.sparkpostmail.com |
1 | — | Check → |
| 156.70.150.104 | mta-70-150-104.sparkpostmail.com |
1 | — | Check → |
| 156.70.150.116 | mta-70-150-116.sparkpostmail.com |
1 | — | Check → |
| 156.70.150.114 | mta-70-150-114.sparkpostmail.com |
1 | — | Check → |
| 156.70.150.144 | mta-70-150-144.sparkpostmail.com |
1 | — | Check → |
| 156.70.150.112 | mta-70-150-112.sparkpostmail.com |
1 | — | Check → |
| 156.70.150.143 | mta-70-150-143.sparkpostmail.com |
1 | — | Check → |
| 156.70.150.127 | mta-70-150-127.sparkpostmail.com |
1 | — | Check → |
| 156.70.150.122 | mta-70-150-122.sparkpostmail.com |
1 | 1 | Check → |
| 156.70.150.146 | mta-70-150-146.sparkpostmail.com |
1 | 1 | Check → |
