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Beautylish

beautylish.com
🏆Rank #91,004 🏷 Media 🇺🇸United States

Beautylish uses SendGrid as their primary email service provider. They rank #91,004 in the Tranco list of most-popular domains. Their email authentication setup is good (score 73/100). Missing: DMARC enforcement, one-click unsubscribe.

Transactional ESPSendGrid
Total observations2
Active days1
Avg per active day2.0
Last activity💤 Dormant · 22 months ago
Cadenceone-off
Compare Beautylish with another brand:

Email setup 73/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Solid setup, room to improve
Most authentication signals are present. A couple of pieces would tighten things up.
73/100
SPF
pass
DKIM
pass
DMARC
pass (none)
BIMI
none
Unsubscribe
missing
SPF lookups 8/10

SPF / DKIM / DMARC above reflect the last 1 email we've observed. DMARC policy is read live from DNS.

Authentication

DMARC reports sent to vali.email. Policy p=none is monitor-only — receivers won't act on spoofing yet.

SPF alignment: observed emails use a third-party return-path (admin.a1ms.jcboe.org) — SPF passes there but doesn't align with beautylish.com, so DMARC has to rely on DKIM alignment.

DKIM alignment: all 2 observed emails sign with a domain aligned with beautylish.com (beautylish.com). DKIM authenticates the visible From — supports DMARC directly.

Transport & deliverability

Delivery: fast — 100% of emails in the last 7 days arrive in under 10 seconds (across 2 sends).

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

SendGrid ✓ confirmed

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Amazon SES Google Workspace Mailchimp

Probed: beautylish.com, admin.a1ms.jcboe.org

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
spam 2 100.0%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
SendGrid 2
0.0% 0.0% 100.0%

ESP activity over time

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

No sends in the last 90 days. View all time to see history.

Similar brands using SendGrid

Sending IPs

IP addresses beautylish.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsPlacementReputation
149.50.127.111 redcentreway.com 2 2 Check →

Sending domains

DomainESPs detectedDelivery (7d)
beautylish.comSendGrid 2