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Bax Shop

bax-shop.nl
🏆Rank #89,375 🏷 Retail 🇳🇱Netherlands

Bax Shop uses Bloomreach for marketing email and Mailgun for transactional/notifications. They rank #89,375 in the Tranco list of most-popular domains. Their email authentication setup is good (score 65/100). Missing: one-click unsubscribe.

Marketing ESPBloomreach
Transactional ESPMailgun
Total observations6
Active days3
Avg per active day2.0
Last activity📬 Active · 11 days ago
Cadence~weekly
Compare Bax Shop with another brand:

Email setup 65/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Solid setup, room to improve
Most authentication signals are present. A couple of pieces would tighten things up.
65/100
SPF
pass
DKIM
pass
DMARC
pass (quarantine)
BIMI
none
Unsubscribe
missing
SPF lookups 7/10

SPF / DKIM / DMARC above reflect the last 4 emails we've observed. DMARC policy is read live from DNS.

Authentication

DMARC reports sent to Postmark DMARC. Policy p=quarantine means receivers actively block or quarantine spoofed mail.

DKIM alignment: all 6 observed emails sign with a domain aligned with bax-shop.nl (email.bax-shop.nl). DKIM authenticates the visible From — supports DMARC directly.

Transport & deliverability

TLS: 0% TLS 1.3, 100% TLS 1.2 (across 5 sends).

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Mailgun ✓ confirmed

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Amazon SES Google Workspace Mandrill

Probed: bax-shop.nl, email.bax-shop.nl

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 5 100.0%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Bloomreach 1
100.0% 0.0% 0.0%
Mailgun 4
100.0% 0.0% 0.0%

ESP activity over time

May 29 – Jun 19, 2026 · 3 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

4 0 Bloomreach: 1 (2026-05-29)1Mailgun: 1 (2026-06-10)1Mailgun: 4 (2026-06-19)405/2906/0106/0406/0706/1006/1306/1606/19
🐢
Mailgun Bloomreach

Similar brands using Bloomreach

Sending IPs

IP addresses bax-shop.nl has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsPlacementReputation
185.250.238.25 v525.v5bda8fb2.euw1.send.eu.mailgun.net 6 3 Check →

Sending domains

DomainESPs detectedDelivery (7d)
email.bax-shop.nlMailgun 5 Bloomreach 1