Australiansuper uses Bloomreach for marketing email and Amazon SES for transactional/notifications. They rank #67,273 in the Tranco list of most-popular domains. We've also observed sends via Marketo. Email goes out from 2 different subdomains. Their email authentication setup is solid (score 95/100).
Amazon SESAuthentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.
DMARC reports sent to vali.email. Policy
p=reject means receivers actively block or quarantine spoofed mail.
SPF alignment: observed emails use a third-party return-path (ap-southeast-2.amazonses.com, snsmtp.mktomail.com) — SPF passes there but doesn't align with australiansuper.com, so DMARC has to rely on DKIM alignment.
DKIM alignment: all 12 observed emails sign with a domain aligned with australiansuper.com (notifications.australiansuper.com, australiansuper.com). DKIM authenticates the visible From — supports DMARC directly.
Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).
Marketo 2ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.
ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.
Probed: australiansuper.com, snsmtp.mktomail.com, ap-southeast-2.amazonses.com, notifications.australiansuper.com
Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.
| Folder | Count | Share |
|---|---|---|
| inbox | 11 | 100.0% |
Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.
| ESP | Emails | Placement | Inbox % | Tabs % | Spam % |
|---|---|---|---|---|---|
| Marketo | 2 | 100.0% | 0.0% | 0.0% | |
| Amazon SES | 4 | 100.0% | 0.0% | 0.0% | |
| Bloomreach | 5 | 100.0% | 0.0% | 0.0% |
Weekly observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.
IP addresses australiansuper.com has been observed sending from, and where their mail landed in Gmail.
| IP | Hostname | Obs | Reputation |
|---|---|---|---|
| 69.169.235.96 | b235-96.smtp-out.ap-southeast-2.amazonses.com |
4 | Check → |
| 103.237.104.11 | em-sn-11.mktomail.com |
2 | Check → |
| 69.169.235.95 | b235-95.smtp-out.ap-southeast-2.amazonses.com |
2 | Check → |
| 69.169.235.97 | b235-97.smtp-out.ap-southeast-2.amazonses.com |
2 | Check → |
| 69.169.235.116 | b235-116.smtp-out.ap-southeast-2.amazonses.com |
2 | Check → |
Per-IP inbox / promotions / spam is being collected and will appear here as new emails are observed.
| Domain | ESPs detected | Delivery (7d) |
|---|---|---|
notifications.australiansuper.com | Bloomreach 6 Amazon SES 4 | |
australiansuper.com | Marketo 2 |