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Apollo

apollo.io
🏆Rank #7,579 🏷 Marketing & Agencies 🇺🇸United States 📥 Inbox 83%

Apollo uses Customer.io for marketing email and SendGrid for transactional/notifications. They rank #7,579 in the Tranco list of most-popular domains. Email goes out from 2 different subdomains. Their email authentication setup is solid (score 85/100). Missing: SPF.

Marketing ESPCustomer.io
Transactional ESPSendGrid
Total observations91
Active days37
Avg per active day2.5
Last activity📬 Active · 4 days ago
Cadence~every 2 days
Compare Apollo with another brand:

Email setup 85/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Strong email setup
Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.
85/100
SPF
fail
DKIM
pass
DMARC
pass (reject)
BIMI
verified VMC
Unsubscribe
one-click
SPF lookups 5/10

SPF / DKIM / DMARC above reflect the last 10 emails we've observed. DMARC policy is read live from DNS.

Authentication

DMARC reports sent to apollo.io. Policy p=reject means receivers actively block or quarantine spoofed mail.

SPF alignment: 94% of observed emails use an aligned return-path (cio54818.mail.apollo.io, cio54818.apollo.io, outbound.intercom.apollo.io); the rest use third-party paths (capitani.marketing, gmail.com) where DMARC has to rely on DKIM alignment.

DKIM alignment: all 59 observed emails sign with a domain aligned with apollo.io (cio54818.mail.apollo.io, cio54818.apollo.io, apollo.io). DKIM authenticates the visible From — supports DMARC directly.

Transport & deliverability

TLS: 10% TLS 1.3, 90% TLS 1.2 (across 21 sends).

Delivery (last 7 days): 13% under 10 seconds, 0% over 1 minute (across 8 sends).

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

Intercom 4

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

SendGrid ✓ confirmed Customer.io ✓ via Mailgun Intercom ✓ via SparkPost

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Adobe Campaign Google Workspace Mailgun Marketo SparkPost

Probed: apollo.io, cio54818.mail.apollo.io, cio54818.apollo.io, gmail.com, outbound.intercom.apollo.io, capitani.marketing, em3811.apollo.io, mail.apollo.io

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 71 82.6%
promotions 14 16.3%
spam 1 1.2%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Customer.io 73
82.2% 16.4% 1.4%
Intercom 4
50.0% 50.0% 0.0%
SendGrid 4
100.0% 0.0% 0.0%

ESP activity over time

Apr 28 – Jun 26, 2026 · 36 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

6 0 SendGrid: 1 (2026-04-28)1SendGrid: 1 (2026-05-02)1Customer.io: 2 (2026-05-03)2Customer.io: 4 (2026-05-05)4Customer.io: 1 (2026-05-08)1Customer.io: 2 (2026-05-10)2Customer.io: 3 (2026-05-11)Intercom: 1 (2026-05-11)4Customer.io: 3 (2026-05-12)3Customer.io: 3 (2026-05-14)3Customer.io: 5 (2026-05-16)5Customer.io: 4 (2026-05-18)4Customer.io: 2 (2026-05-19)2Customer.io: 3 (2026-05-20)3Customer.io: 2 (2026-05-21)Intercom: 1 (2026-05-21)3Customer.io: 3 (2026-05-22)3Customer.io: 1 (2026-05-25)Intercom: 1 (2026-05-25)2Customer.io: 2 (2026-05-27)2Customer.io: 6 (2026-05-28)6Intercom: 1 (2026-05-29)1Customer.io: 1 (2026-05-30)1Customer.io: 1 (2026-05-31)1Customer.io: 4 (2026-06-01)SendGrid: 2 (2026-06-01)6Customer.io: 2 (2026-06-04)2Customer.io: 2 (2026-06-05)2Customer.io: 2 (2026-06-08)2Customer.io: 6 (2026-06-09)6Customer.io: 1 (2026-06-10)1Customer.io: 1 (2026-06-11)1Customer.io: 1 (2026-06-13)1Customer.io: 3 (2026-06-17)3Customer.io: 2 (2026-06-18)2Customer.io: 1 (2026-06-19)SendGrid: 1 (2026-06-19)2Customer.io: 1 (2026-06-21)1Customer.io: 1 (2026-06-24)SendGrid: 1 (2026-06-24)2Customer.io: 2 (2026-06-25)2Customer.io: 4 (2026-06-26)404/2805/0405/1005/1605/2205/2806/0306/0906/1506/2106/26
Customer.io SendGrid Intercom

Similar brands using Customer.io

Sending IPs

IP addresses apollo.io has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsPlacementReputation
159.112.243.135 v5135.v5be21903.use4.send.mailgun.net 24 Check →
159.112.241.77 v577.v5c4dda55.use4.send.mailgun.net 19 2 Check →
198.244.52.92 a92.a355d2fe.use4.send.mailgun.net 10 Check →
192.174.84.112 mta-174-84-112.intercom.com.sparkpostmail.com 1 Check →
192.174.84.111 mta-174-84-111.intercom.com.sparkpostmail.com 1 Check →
192.174.84.146 mta-174-84-146.intercom.com.sparkpostmail.com 1 Check →
192.174.84.145 mta-174-84-145.intercom.com.sparkpostmail.com 1 Check →

Sending domains

DomainESPs detectedDelivery (7d)
apollo.ioCustomer.io 40 SendGrid 6 Intercom 4
mail.apollo.ioCustomer.io 41