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Apartmenttherapy

apartmenttherapy.com
🏆Rank #9,342 🏷 Media 🇺🇸United States ✓ Inbox 100%

Apartmenttherapy uses Sailthru as their primary email service provider. They rank #9,342 in the Tranco list of most-popular domains. Their email authentication setup is good (score 80/100).

Marketing ESPSailthru
Total observations23
Active days10
Avg per active day2.3
Last activity📬 Active · yesterday
Cadence~weekly

Other technologies

Non-ESP tools detected in this brand's emails. Independent of who sends — a brand can use any combination.

HTML builder Beefree SDK
Compare Apartmenttherapy with another brand:

Email setup 80/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Solid setup, room to improve
Most authentication signals are present. A couple of pieces would tighten things up.
80/100
SPF
pass
DKIM
pass
DMARC
pass (quarantine)
BIMI
none
Unsubscribe
one-click
SPF lookups 7/10

SPF / DKIM / DMARC above reflect the last 4 emails we've observed. DMARC policy is read live from DNS.

Authentication

DMARC reports sent to vali.email. Policy p=quarantine means receivers actively block or quarantine spoofed mail.

SPF alignment: all 22 observed emails use a return-path aligned with apartmenttherapy.com (bounce.mail.apartmenttherapy.com). SPF authenticates the visible From — supports DMARC directly.

DKIM alignment: all 11 observed emails sign with a domain aligned with apartmenttherapy.com (mail.apartmenttherapy.com). DKIM authenticates the visible From — supports DMARC directly.

Transport & deliverability

TLS: modern — 100% TLS 1.3 (across 7 sends).

Delivery (last 7 days): 33% under 10 seconds, 0% over 1 minute (across 3 sends).

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Sailthru ✓ confirmed

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Campaign Monitor Google Workspace SendGrid

Probed: apartmenttherapy.com, bounce.mail.apartmenttherapy.com, mail.apartmenttherapy.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 17 100.0%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Sailthru 16
100.0% 0.0% 0.0%

ESP activity over time

Apr 30 – Jun 29, 2026 · 13 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

4 0 Sailthru: 2 (2026-04-30)2Sailthru: 1 (2026-05-03)1Sailthru: 2 (2026-05-12)2Sailthru: 1 (2026-05-14)1Sailthru: 2 (2026-05-16)2Sailthru: 3 (2026-05-17)3Sailthru: 1 (2026-05-18)1Sailthru: 2 (2026-05-26)2Sailthru: 2 (2026-06-09)2Sailthru: 1 (2026-06-13)1Sailthru: 4 (2026-06-17)4Sailthru: 1 (2026-06-23)1Sailthru: 1 (2026-06-29)104/3005/0705/1405/2105/2806/0406/1106/1806/2506/29
Sailthru

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Sending IPs

IP addresses apartmenttherapy.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsPlacementReputation
192.64.238.74 mta238-74.sailthru.com 4 1 Check →
192.64.237.210 mta237-210.sailthru.com 2 Check →
192.64.236.99 mta236-99.sailthru.com 2 Check →
192.64.237.55 mta237-55.sailthru.com 2 Check →
192.64.236.58 nj15mta-58.sailthru.com 2 Check →
192.64.237.150 pmta237-150.sailthru.com 2 Check →
192.64.236.6 mta236-6.sailthru.com 1 Check →
192.64.237.155 mta237-155.sailthru.com 1 Check →
192.64.237.235 pmta11.sailthru.com 1 Check →
192.64.236.150 mta236-150.sailthru.com 1 Check →
192.64.236.145 mta236-145.sailthru.com 1 Check →
192.64.236.219 mta236-219.sailthru.com 1 Check →
192.64.236.238 mta236-238.sailthru.com 1 Check →
192.64.237.34 mta237-34.sailthru.com 1 1 Check →
192.64.237.103 nj12mta-103.sailthru.com 1 1 Check →

Sending domains

DomainESPs detectedDelivery (7d)
mail.apartmenttherapy.comSailthru 23