Zite uses Loops for marketing email and Amazon SES for transactional/notifications. They rank #261,578 in the Tranco list of most-popular domains. Their email authentication setup is good (score 73/100). Missing: DMARC enforcement.
Amazon SESAuthentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.
DMARC reports sent to vali.email. Policy
p=none is monitor-only — receivers won't act on spoofing yet.
SPF alignment: all 5 observed emails use a return-path aligned with zite.com (envelope.updates.zite.com). SPF authenticates the visible From — supports DMARC directly.
DKIM alignment: all 4 observed emails sign with a domain aligned with zite.com (updates.zite.com). DKIM authenticates the visible From — supports DMARC directly.
Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).
None — only the primary ESP(s) shown aboveESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.
ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.
Probed: zite.com, envelope.updates.zite.com, updates.zite.com
Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.
| Folder | Count | Share |
|---|---|---|
| inbox | 2 | 28.6% |
| promotions | 5 | 71.4% |
Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.
| ESP | Emails | Placement | Inbox % | Tabs % | Spam % |
|---|---|---|---|---|---|
| Amazon SES | 1 | 0.0% | 100.0% | 0.0% | |
| Loops | 3 | 33.3% | 66.7% | 0.0% |
Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.
IP addresses zite.com has been observed sending from, and where their mail landed in Gmail.
| IP | Hostname | Obs | Reputation |
|---|---|---|---|
| 24.110.89.109 | i89-109.smtp-out.amazonses.com |
2 | Check → |
| 23.251.229.168 | e229-168.smtp-out.amazonses.com |
2 | Check → |
| 216.221.169.107 | g169-107.smtp-out.amazonses.com |
2 | Check → |
Per-IP inbox / promotions / spam is being collected and will appear here as new emails are observed.
| Domain | ESPs detected | Delivery (7d) |
|---|---|---|
updates.zite.com | Loops 4 Amazon SES 3 |