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Zappos

zappos.com
🏆Rank #4,477 🏷 E-commerce 🇺🇸United States

Zappos uses Salesforce MC as their primary email service provider. They rank #4,477 in the Tranco list of most-popular domains. Email goes out from 2 different subdomains. Their email authentication setup is good (score 80/100).

Marketing ESPSalesforce MC
Total observations3
Active days2
Avg per active day1.5
Last activity💤 Dormant · 8 weeks ago
Cadence~every 4 days
Compare Zappos with another brand:

Email setup 80/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Solid setup, room to improve
Most authentication signals are present. A couple of pieces would tighten things up.
80/100
SPF
pass
DKIM
pass
DMARC
pass (quarantine)
BIMI
none
Unsubscribe
one-click
SPF lookups 9/10
Authentication

DMARC reports sent to amazon.com. Policy p=quarantine means receivers actively block or quarantine spoofed mail.

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Salesforce MC ✓ confirmed

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Amazon SES

Probed: zappos.com, email.zappos.com, emails.zappos.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
promotions 2 100.0%

ESP activity over time

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

No sends in the last 30 days. View all time to see history.

Similar brands using Salesforce MC

Sending IPs

IP addresses zappos.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsReputation
68.232.206.53 mta7.email.zappos.com 2 Check →

Per-IP inbox / promotions / spam is being collected and will appear here as new emails are observed.

Sending domains

DomainESPs detectedDelivery (7d)
emails.zappos.comSalesforce MC 2
email.zappos.comSalesforce MC 1