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Www

www.substack.com
🏆Rank N/A 🏷 Media 🇺🇸United States ✓ Inbox 95%

Www uses Substack as their primary email service provider. Their email authentication setup is solid (score 85/100).

Marketing ESPSubstack
Total observations107
Active days36
Avg per active day3.0
Last activity📬 Active · today
Cadence~weekly
Compare Www with another brand:

Email setup 85/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Strong email setup
Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.
85/100
SPF
pass
DKIM
pass
DMARC
pass (reject)
BIMI
none
Unsubscribe
one-click
SPF lookups 1/10

SPF / DKIM / DMARC above reflect the last 10 emails we've observed. DMARC policy is read live from DNS.

Authentication

DMARC reports sent to Postmark DMARC. Policy p=reject means receivers actively block or quarantine spoofed mail.

SPF alignment: observed emails use a third-party return-path (mg-d1.substack.com, mg-d0.substack.com, mg2.substack.com) — SPF passes there but doesn't align with www.substack.com, so DMARC has to rely on DKIM alignment.

DKIM alignment: observed emails sign with a third-party DKIM key (mg-d0.substack.com, mg-d1.substack.com, mg2.substack.com) — DKIM passes there but doesn't align with www.substack.com, so DMARC has to rely on SPF alignment.

Transport & deliverability

TLS: 5% TLS 1.3, 95% TLS 1.2 (across 63 sends).

Delivery: fast — 80% of emails in the last 7 days arrive in under 10 seconds (across 20 sends).

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Substack ✓ via Mailgun

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Mailgun

Probed: www.substack.com, mg1.substack.com, mg-d1.substack.com, mg2.substack.com, mg-d0.substack.com, mg-tx1.substack.com, anglernook.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 97 95.1%
promotions 5 4.9%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Substack 102
95.1% 4.9% 0.0%

ESP activity over time

Jan 5 – Jun 29, 2026 · 9 weeks with sends

Weekly observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

28 0 Substack: 1 (week of 2026-01-05)1Substack: 7 (week of 2026-05-11)7Substack: 6 (week of 2026-05-18)6Substack: 12 (week of 2026-05-25)12Substack: 17 (week of 2026-06-01)17Substack: 17 (week of 2026-06-08)17Substack: 28 (week of 2026-06-15)28Substack: 13 (week of 2026-06-22)13Substack: 6 (week of 2026-06-29)6Jan 5Jan 26Feb 16Mar 9Mar 30Apr 20May 11Jun 1Jun 22
Substack

Similar brands using Substack

Sending IPs

IP addresses www.substack.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsPlacementReputation
159.112.244.23 v523.v5375b7fa.use4.send.mailgun.net 10 Check →
159.112.244.8 v58.v5375b7fa.use4.send.mailgun.net 5 Check →
159.112.244.44 v544.v5375b7fa.use4.send.mailgun.net 4 Check →
159.112.244.59 v559.v5375b7fa.use4.send.mailgun.net 4 4 Check →
161.38.195.184 mg-195-184.substack.com 3 Check →
159.112.244.14 v514.v5375b7fa.use4.send.mailgun.net 3 Check →
161.38.201.184 v5184.v5075e2e3.usw1.send.mailgun.net 3 3 Check →
159.135.235.32 mg-235-32.substack.com 3 3 Check →
161.38.202.34 mg-202-34.substack.com 2 Check →
159.112.244.5 v55.v5375b7fa.use4.send.mailgun.net 2 1 Check →
159.112.244.35 v535.v5375b7fa.use4.send.mailgun.net 2 Check →
159.112.244.55 v555.v5375b7fa.use4.send.mailgun.net 2 Check →
161.38.200.213 mg-200-213.substack.com 2 Check →
159.112.244.20 v520.v5375b7fa.use4.send.mailgun.net 2 1 Check →
159.112.244.32 v532.v5375b7fa.use4.send.mailgun.net 2 Check →
159.112.244.46 v546.v5375b7fa.use4.send.mailgun.net 2 1 Check →
69.72.47.244 mg-47-244.substack.com 2 1 Check →
159.112.244.28 v528.v5375b7fa.use4.send.mailgun.net 2 Check →
159.112.244.26 v526.v5375b7fa.use4.send.mailgun.net 2 Check →
143.55.229.170 v5170.v56063cb6.use4.send.mailgun.net 2 Check →
161.38.201.135 v5135.v5075e2e3.usw1.send.mailgun.net 2 Check →
159.112.244.66 v566.v5375b7fa.use4.send.mailgun.net 2 Check →
159.135.230.34 mg-230-34.substack.com 2 1 Check →
159.112.244.53 v553.v5375b7fa.use4.send.mailgun.net 2 Check →
159.112.244.58 v558.v5375b7fa.use4.send.mailgun.net 2 1 Check →

Sending domains

DomainESPs detectedDelivery (7d)
www.substack.comSubstack 107