Whatsmomcookin uses MailerLite as their primary email service provider. They rank #724,417 in the Tranco list of most-popular domains. Their email authentication setup is incomplete (score 50/100). Missing: DMARC, one-click unsubscribe.
Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.
SPF / DKIM / DMARC above reflect the last 1 email we've observed. DMARC policy is read live from DNS.
DMARC reports sent to Validity (250ok). Policy
p=reject means receivers actively block or quarantine spoofed mail.
SPF alignment: observed emails use a third-party return-path (mlsend.com) — SPF passes there but doesn't align with whatsmomcookin.com, so DMARC has to rely on DKIM alignment.
DKIM alignment: all 1 observed email sign with a domain aligned with whatsmomcookin.com (whatsmomcookin.com). DKIM authenticates the visible From — supports DMARC directly.
Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).
None — only the primary ESP(s) shown aboveESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.
No additional ESPs authorized in the brand's SPF beyond the confirmed senders above.
Probed: whatsmomcookin.com, mlsend.com
Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.
| Folder | Count | Share |
|---|---|---|
| inbox | 1 | 100.0% |
Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.
| ESP | Emails | Placement | Inbox % | Tabs % | Spam % |
|---|---|---|---|---|---|
| MailerLite | 1 | 100.0% | 0.0% | 0.0% |
Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.
IP addresses whatsmomcookin.com has been observed sending from, and where their mail landed in Gmail.
| IP | Hostname | Obs | Placement | Reputation |
|---|---|---|---|---|
| 185.225.161.10 | mail010.mlsend.com |
1 | 1 | Check → |
| Domain | ESPs detected | Delivery (7d) |
|---|---|---|
whatsmomcookin.com | MailerLite 1 |