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Wallapop

wallapop.com
🏆Rank #5,092 🏷 E-commerce 🇪🇸Spain

Wallapop uses SendGrid as their primary email service provider. They rank #5,092 in the Tranco list of most-popular domains. We've also observed sends via Amazon SES. Email goes out from 2 different subdomains. Their email authentication setup is good (score 80/100). Missing: one-click unsubscribe.

Transactional ESPSendGrid
Total observations2
Active days2
Avg per active day1.0
Last activity💤 Dormant · 2 months ago
Cadence~every 7 months
Compare Wallapop with another brand:

Email setup 80/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Solid setup, room to improve
Most authentication signals are present. A couple of pieces would tighten things up.
80/100
SPF
pass
DKIM
pass
DMARC
pass (quarantine)
BIMI
none
Unsubscribe
missing
SPF lookups 6/10

SPF / DKIM / DMARC above reflect the last 1 email we've observed. DMARC policy is read live from DNS.

Authentication

DMARC enforced with p=quarantine — receivers actively reject or quarantine spoofed mail. No aggregate reporting destination configured.

SPF alignment: all 1 observed email use a return-path aligned with wallapop.com (bounce.wallapop.com). SPF authenticates the visible From — supports DMARC directly.

DKIM alignment: all 1 observed email sign with a domain aligned with wallapop.com (wallapop.com). DKIM authenticates the visible From — supports DMARC directly.

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

Amazon SES 1

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Amazon SES ✓ confirmed

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Google Workspace Mailgun Mandrill

Probed: wallapop.com, bounce.wallapop.com, news.wallapop.com, info.wallapop.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

No folder data yet. The next observations will populate this.

Where emails landed (Outlook)

Placement observed in Outlook / Microsoft 365 mailboxes. Focused Inbox splits mail into two tabs, "Focused" (inbox) and "Other", plus Junk. 100% reached the Focused inbox across 1 observed email.

Focused 100% (1) Junk 0% (0)

ESP activity over time

Apr 28 – Apr 28, 2026 · 1 day with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

1 0 SendGrid: 1 (2026-04-28)104/28
SendGrid Amazon SES

Similar brands using SendGrid

Sending IPs

IP addresses wallapop.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsReputation
54.240.3.25 unknown 1 Check →

Per-IP inbox / promotions / spam is being collected and will appear here as new emails are observed.

Sending domains

DomainESPs detectedDelivery (7d)
news.wallapop.comSendGrid 1
info.wallapop.comAmazon SES 1