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Validity

validity.com
🏆Rank #97,940 🏷 SaaS 🇺🇸United States 📥 Inbox 81%

Validity uses Salesforce MC for marketing email and Salesforce CRM for transactional/notifications. They rank #97,940 in the Tranco list of most-popular domains. We've also observed sends via 2 other providers: Amazon SES, Customer.io. Email goes out from 2 different subdomains. Their email authentication setup is solid (score 100/100). We've recorded 1 ESP change since first observing this brand.

Marketing ESPSalesforce MC
Transactional ESPSalesforce CRM
Total observations39
Active days14
Avg per active day2.8
Last activity📬 Active · 12 days ago
Cadence~every 2 weeks
Compare Validity with another brand:

Email setup 100/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Strong email setup
Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.
100/100
SPF
pass
DKIM
pass
DMARC
pass (reject)
BIMI
verified VMC
Unsubscribe
one-click
SPF lookups 6/10

SPF / DKIM / DMARC above reflect the last 6 emails we've observed. DMARC policy is read live from DNS.

Authentication

DMARC reports sent to Mailhardener. Policy p=reject means receivers actively block or quarantine spoofed mail.

SPF alignment: all 29 observed emails use a return-path aligned with validity.com (bounce.e.validity.com, amazonses.everest.validity.com, cio106671.validity.com). SPF authenticates the visible From — supports DMARC directly.

DKIM alignment: all 32 observed emails sign with a domain aligned with validity.com (validity.com, everest.validity.com, cio106671.validity.com). DKIM authenticates the visible From — supports DMARC directly.

Transport & deliverability

TLS: 38% TLS 1.3, 63% TLS 1.2 (across 16 sends).

Delivery: fast — 100% of emails in the last 7 days arrive in under 10 seconds (across 4 sends).

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

Amazon SES 3 Customer.io 2

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Amazon SES ✓ confirmed Salesforce MC ✓ confirmed

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Mailgun Microsoft 365 SendGrid

Probed: validity.com, bounce.e.validity.com, amazonses.everest.validity.com, cio106671.validity.com, everest.validity.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 21 80.8%
promotions 5 19.2%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Amazon SES 3
100.0% 0.0% 0.0%
Customer.io 2
100.0% 0.0% 0.0%
Salesforce CRM 4
100.0% 0.0% 0.0%
Salesforce MC 15
73.3% 26.7% 0.0%

ESP activity over time

May 6 – Jun 19, 2026 · 10 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

13 0 Salesforce MC: 2 (2026-05-06)2Salesforce MC: 13 (2026-05-12)13Salesforce MC: 1 (2026-05-27)1Amazon SES: 1 (2026-05-29)1Salesforce MC: 1 (2026-06-04)1Salesforce MC: 6 (2026-06-10)6Amazon SES: 1 (2026-06-15)1Salesforce CRM: 4 (2026-06-16)4Amazon SES: 1 (2026-06-17)1Customer.io: 2 (2026-06-19)205/0605/1105/1605/2105/2605/3106/0506/1006/1506/19
Salesforce MC Salesforce CRM Amazon SES Customer.io

Similar brands using Salesforce MC

Sending IPs

IP addresses validity.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsPlacementReputation
128.245.247.169 akz169.mta.exacttarget.com 26 Check →
23.251.230.139 e230-139.smtp-out.amazonses.com 3 Check →
143.55.227.71 v571.v54f91261.use4.send.mailgun.net 2 2 Check →

Sending domains

DomainESPs detectedDelivery (7d)
validity.comSalesforce MC 30 Salesforce CRM 4 Customer.io 2
everest.validity.comAmazon SES 3