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Urbanoutfitters

urbanoutfitters.com
🏆Rank #11,061 🏷 Retail 🇺🇸United States

Urbanoutfitters uses Salesforce MC as their primary email service provider. They rank #11,061 in the Tranco list of most-popular domains. Their email authentication setup is good (score 73/100). Missing: DMARC enforcement.

Marketing ESPSalesforce MC
Total observations8
Active days7
Avg per active day1.1
Last activity⏸ Slowing · 3 weeks ago
Cadence~weekly
Compare Urbanoutfitters with another brand:

Email setup 73/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Solid setup, room to improve
Most authentication signals are present. A couple of pieces would tighten things up.
73/100
SPF
pass
DKIM
pass
DMARC
pass (none)
BIMI
none
Unsubscribe
one-click
SPF lookups 3/10
Authentication

DMARC published as p=none with no rua= reporting — monitor-only, and the sender isn't collecting reports either.

SPF alignment: all 6 observed emails use a return-path aligned with urbanoutfitters.com (bounce.s.urbanoutfitters.com). SPF authenticates the visible From — supports DMARC directly.

DKIM alignment: all 5 observed emails sign with a domain aligned with urbanoutfitters.com (s.urbanoutfitters.com). DKIM authenticates the visible From — supports DMARC directly.

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Salesforce MC ✓ confirmed

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Google Workspace Microsoft 365

Probed: urbanoutfitters.com, bounce.s.urbanoutfitters.com, s.urbanoutfitters.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
promotions 8 100.0%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Salesforce MC 6
0.0% 100.0% 0.0%

ESP activity over time

May 3 – Jun 8, 2026 · 7 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

2 0 Salesforce MC: 1 (2026-05-03)1Salesforce MC: 1 (2026-05-06)1Salesforce MC: 1 (2026-05-18)1Salesforce MC: 1 (2026-05-26)1Salesforce MC: 2 (2026-06-02)2Salesforce MC: 1 (2026-06-03)1Salesforce MC: 1 (2026-06-08)105/0305/0705/1105/1505/1905/2305/2705/3106/0406/08
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Salesforce MC

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Sending IPs

IP addresses urbanoutfitters.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsReputation
13.111.204.150 mta8.s.urbanoutfitters.com 2 Check →
13.111.204.151 mta9.s.urbanoutfitters.com 2 Check →
13.111.204.154 mta12.s.urbanoutfitters.com 1 Check →
13.111.204.152 mta10.s.urbanoutfitters.com 1 Check →
13.111.204.118 mta.s.urbanoutfitters.com 1 Check →
13.111.204.149 mta7.s.urbanoutfitters.com 1 Check →

Per-IP inbox / promotions / spam is being collected and will appear here as new emails are observed.

Sending domains

DomainESPs detectedDelivery (7d)
s.urbanoutfitters.comSalesforce MC 8