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Trip

trip.com
🏆Rank #2,192 🏷 Travel 🇨🇳China 📥 Inbox 58%

Trip uses Amazon SES as their primary email service provider. They rank #2,192 in the Tranco list of most-popular domains. Email goes out from 2 different subdomains. Their email authentication setup is solid (score 85/100).

Transactional ESPAmazon SES
Total observations13
Active days8
Avg per active day1.6
Last activity📬 Active · 9 days ago
Cadence~weekly
Compare Trip with another brand:

Email setup 85/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Strong email setup
Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.
85/100
SPF
pass
DKIM
pass
DMARC
pass (reject)
BIMI
none
Unsubscribe
one-click
SPF lookups 7/10

SPF / DKIM / DMARC above reflect the last 1 email we've observed. DMARC policy is read live from DNS.

Authentication

DMARC reports sent to trip.com. Policy p=reject means receivers actively block or quarantine spoofed mail.

SPF alignment: all 2 observed emails use a return-path aligned with trip.com (serve.trip.com). SPF authenticates the visible From — supports DMARC directly.

DKIM alignment: all 12 observed emails sign with a domain aligned with trip.com (trip.com). DKIM authenticates the visible From — supports DMARC directly.

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Amazon SES ✓ confirmed

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Microsoft 365

Probed: trip.com, serve.trip.com, newsletter.trip.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 7 58.3%
promotions 5 41.7%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Amazon SES 12
58.3% 41.7% 0.0%

ESP activity over time

Jun 1 – Jun 21, 2026 · 7 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

3 0 Amazon SES: 1 (2026-06-01)1Amazon SES: 2 (2026-06-03)2Amazon SES: 3 (2026-06-06)3Amazon SES: 3 (2026-06-08)3Amazon SES: 1 (2026-06-10)1Amazon SES: 1 (2026-06-17)1Amazon SES: 1 (2026-06-21)106/0106/0406/0706/1006/1306/1606/1906/21
Amazon SES

Similar brands using Amazon SES

Sending IPs

IP addresses trip.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsPlacementReputation
54.240.3.2 a3-2.smtp-out.eu-west-1.amazonses.com 3 Check →
23.251.232.54 e232-54.smtp-out.ap-southeast-1.amazonses.com 3 Check →
24.110.73.23 i73-23.smtp-out.ap-southeast-2.amazonses.com 2 Check →
54.240.3.1 a3-1.smtp-out.eu-west-1.amazonses.com 1 Check →
23.251.232.51 e232-51.smtp-out.ap-southeast-1.amazonses.com 1 Check →
54.240.3.19 a3-19.smtp-out.eu-west-1.amazonses.com 1 Check →
23.251.234.51 e234-51.smtp-out.ap-northeast-1.amazonses.com 1 Check →
69.169.224.56 b224-56.smtp-out.eu-central-1.amazonses.com 1 1 Check →

Sending domains

DomainESPs detectedDelivery (7d)
newsletter.trip.comAmazon SES 11
trip.comAmazon SES 2