Toluna uses GreenArrow as their primary email service provider. They rank #34,671 in the Tranco list of most-popular domains. We've also observed sends via SparkPost. Email goes out from 2 different subdomains. Their email authentication setup is good (score 73/100). Missing: DMARC enforcement.
Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.
SPF / DKIM / DMARC above reflect the last 10 emails we've observed. DMARC policy is read live from DNS.
DMARC reports sent to everest.email. Policy
p=none is monitor-only — receivers won't act on spoofing yet.
DKIM alignment: all 12 observed emails sign with a domain aligned with toluna.com (toluna.com, live.toluna.com). DKIM authenticates the visible From — supports DMARC directly.
1 of 10 emails in the last 7 days were delayed beyond 5 minutes (10%) — delays stayed within 5–15 minutes. Slow sends averaged 8 min 21 sec. Healthy senders deliver in under 30 seconds. Consistent delays usually mean greylisting, reputation-based throttling, or receiver-side filter scrutiny — worth investigating sender reputation and authentication setup.
Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).
SparkPost 1ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.
"Observed" pills mean we detected emails from these ESPs, but they don't appear in any SPF record we probed. They may still be properly authorized — sending infrastructure can live on subdomains we haven't seen yet, or use IP-listing instead of include: directives.
ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.
Probed: toluna.com, live.toluna.com, smtp6.toluna.com, smtp22.toluna.com
Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.
| Folder | Count | Share |
|---|---|---|
| inbox | 4 | 100.0% |
Placement observed in Outlook / Microsoft 365 mailboxes. Focused Inbox splits mail into two tabs, "Focused" (inbox) and "Other", plus Junk. 86% reached the Focused inbox across 7 observed emails.
Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.
| ESP | Emails | Placement | Inbox % | Tabs % | Spam % |
|---|---|---|---|---|---|
| GreenArrow | 4 | 100.0% | 0.0% | 0.0% |
Weekly observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.
IP addresses toluna.com has been observed sending from, and where their mail landed in Gmail.
| Domain | ESPs detected | Delivery (7d) |
|---|---|---|
toluna.com | GreenArrow 11 | 🐢 1/9 slow (avg 8 min 21 sec) |
live.toluna.com | SparkPost 1 |