Time uses Beehiiv as their primary email service provider. They rank #536 in the Tranco list of most-popular domains. Their email authentication setup is solid (score 100/100).
Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.
SPF / DKIM / DMARC above reflect the last 3 emails we've observed. DMARC policy is read live from DNS.
DMARC reports sent to time.com. Policy
p=reject means receivers actively block or quarantine spoofed mail.
SPF alignment: all 29 observed emails use a return-path aligned with time.com (em2400.nl.time.com, em8880.nl.time.com). SPF authenticates the visible From — supports DMARC directly.
DKIM alignment: all 25 observed emails sign with a domain aligned with time.com (nl.time.com). DKIM authenticates the visible From — supports DMARC directly.
Delivery: fast — 100% of emails in the last 7 days arrive in under 10 seconds (across 3 sends).
Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).
None — only the primary ESP(s) shown aboveESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.
ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.
Probed: time.com, em2400.nl.time.com, em8880.nl.time.com, nl.time.com
Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.
| Folder | Count | Share |
|---|---|---|
| inbox | 10 | 76.9% |
| promotions | 3 | 23.1% |
Placement observed in Outlook / Microsoft 365 mailboxes. Focused Inbox splits mail into two tabs, "Focused" (inbox) and "Other", plus Junk. 33% reached the Focused inbox across 3 observed emails.
Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.
| ESP | Emails | Placement | Inbox % | Tabs % | Spam % |
|---|---|---|---|---|---|
| Beehiiv | 13 | 76.9% | 23.1% | 0.0% |
Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.
IP addresses time.com has been observed sending from, and where their mail landed in Gmail.
| IP | Hostname | Obs | Reputation |
|---|---|---|---|
| 149.72.67.64 | o80.ptr4836.mail.beehiiv.com |
15 | Check → |
| 159.183.114.39 | o156.ptr293.mail.beehiiv.com |
10 | Check → |
| 159.183.159.49 | o4.ptr1546.mail.beehiiv.com |
4 | Check → |
Per-IP inbox / promotions / spam is being collected and will appear here as new emails are observed.
| Domain | ESPs detected | Delivery (7d) |
|---|---|---|
nl.time.com | Beehiiv 29 |
