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Thebulwark

thebulwark.substack.com
🏆Rank N/A 🏷 Media 🇺🇸United States ✓ Inbox 100% 📧999,000 subscribers

Thebulwark uses Substack as their primary email service provider. Their email authentication setup is solid (score 85/100).

Marketing ESPSubstack
Total observations34
Active days14
Avg per active day2.4
Last activity⏸ Slowing · 3 weeks ago
Cadence~every 2 days
Compare Thebulwark with another brand:

Email setup 85/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Strong email setup
Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.
85/100
SPF
pass
DKIM
pass
DMARC
pass (reject)
BIMI
none
Unsubscribe
one-click
SPF lookups 1/10
Authentication

DMARC reports sent to Postmark DMARC. Policy p=reject means receivers actively block or quarantine spoofed mail.

SPF alignment: observed emails use a third-party return-path (mg2.substack.com, mg-d0.substack.com, mg-d1.substack.com) — SPF passes there but doesn't align with thebulwark.substack.com, so DMARC has to rely on DKIM alignment.

DKIM alignment: observed emails sign with a third-party DKIM key (mg2.substack.com, mg-d1.substack.com, mg-d0.substack.com) — DKIM passes there but doesn't align with thebulwark.substack.com, so DMARC has to rely on SPF alignment.

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Substack ✓ via Mailgun

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Mailgun

Probed: thebulwark.substack.com, mg2.substack.com, mg-d0.substack.com, mg-d1.substack.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 31 100.0%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Substack 31
100.0% 0.0% 0.0%

ESP activity over time

May 17 – Jun 11, 2026 · 14 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

4 0 Substack: 1 (2026-05-17)1Substack: 2 (2026-05-18)2Substack: 2 (2026-05-19)2Substack: 3 (2026-05-21)3Substack: 4 (2026-05-22)4Substack: 2 (2026-05-25)2Substack: 3 (2026-05-26)3Substack: 3 (2026-05-27)3Substack: 3 (2026-05-28)3Substack: 4 (2026-05-29)4Substack: 3 (2026-05-30)3Substack: 1 (2026-06-01)1Substack: 1 (2026-06-10)1Substack: 2 (2026-06-11)205/1705/2005/2305/2605/2906/0106/0406/0706/10
Substack

Similar brands using Substack

Sending IPs

IP addresses thebulwark.substack.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsReputation
159.112.244.13 v513.v5375b7fa.use4.send.mailgun.net 4 Check →
159.112.244.56 v556.v5375b7fa.use4.send.mailgun.net 2 Check →
161.38.199.249 mg-199-249.static.mg-d0.substack.com 2 Check →
161.38.202.170 mg-202-170.substack.com 2 Check →
159.112.244.20 v520.v5375b7fa.use4.send.mailgun.net 2 Check →
159.112.244.21 v521.v5375b7fa.use4.send.mailgun.net 2 Check →
161.38.202.253 mg-202-253.substack.com 1 Check →
159.112.244.57 v557.v5375b7fa.use4.send.mailgun.net 1 Check →
159.112.244.51 v551.v5375b7fa.use4.send.mailgun.net 1 Check →
159.112.244.34 v534.v5375b7fa.use4.send.mailgun.net 1 Check →
159.112.244.47 v547.v5375b7fa.use4.send.mailgun.net 1 Check →
159.112.244.4 v54.v5375b7fa.use4.send.mailgun.net 1 Check →
159.112.244.59 v559.v5375b7fa.use4.send.mailgun.net 1 Check →
159.112.244.19 v519.v5375b7fa.use4.send.mailgun.net 1 Check →
159.112.244.3 v53.v5375b7fa.use4.send.mailgun.net 1 Check →
69.72.47.221 mg-47-221.substack.com 1 Check →
159.112.244.44 v544.v5375b7fa.use4.send.mailgun.net 1 Check →
161.38.195.184 mg-195-184.substack.com 1 Check →
159.112.244.42 v542.v5375b7fa.use4.send.mailgun.net 1 Check →
159.112.244.7 v57.v5375b7fa.use4.send.mailgun.net 1 Check →
159.112.244.55 v555.v5375b7fa.use4.send.mailgun.net 1 Check →
161.38.197.117 mg-197-117.substack.com 1 Check →
159.112.244.32 v532.v5375b7fa.use4.send.mailgun.net 1 Check →
159.112.244.33 v533.v5375b7fa.use4.send.mailgun.net 1 Check →
159.112.244.16 v516.v5375b7fa.use4.send.mailgun.net 1 Check →

Per-IP inbox / promotions / spam is being collected and will appear here as new emails are observed.

Sending domains

DomainESPs detectedDelivery (7d)
thebulwark.substack.comSubstack 34