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Target

target.com
🏆Rank #584 🏷 Retail 🇺🇸United States 📥 Inbox 43%

Target uses Salesforce MC as their primary email service provider. They rank #584 in the Tranco list of most-popular domains. Email goes out from 3 different subdomains. Their email authentication setup is solid (score 100/100).

Marketing ESPSalesforce MC
Total observations30
Active days16
Avg per active day1.9
Last activity📬 Active · yesterday
Cadence~every 4 days
Compare Target with another brand:

Email setup 100/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Strong email setup
Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.
100/100
SPF
pass
DKIM
pass
DMARC
pass (reject)
BIMI
verified VMC
Unsubscribe
one-click
SPF lookups 4/10

SPF / DKIM / DMARC above reflect the last 9 emails we've observed. DMARC policy is read live from DNS.

Authentication

DMARC reports sent to proofpoint.com. Policy p=reject means receivers actively block or quarantine spoofed mail.

SPF alignment: all 27 observed emails use a return-path aligned with target.com (bounce.em.target.com, bounce.oe.target.com, bounce.oe1.target.com). SPF authenticates the visible From — supports DMARC directly.

DKIM alignment: all 27 observed emails sign with a domain aligned with target.com (em.target.com, oe.target.com, oe1.target.com). DKIM authenticates the visible From — supports DMARC directly.

Brand visibility

VMC issued by: digicert.

Transport & deliverability

TLS: modern — 100% TLS 1.3 (across 13 sends).

Delivery (last 7 days): 25% under 10 seconds, 0% over 1 minute (across 4 sends).

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Salesforce MC ✓ confirmed

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Proofpoint

Probed: target.com, bounce.em.target.com, bounce.oe1.target.com, bounce.oe.target.com, oe.target.com, em.target.com, oe1.target.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 12 42.9%
promotions 16 57.1%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Salesforce MC 25
40.0% 60.0% 0.0%

ESP activity over time

Jun 1 – Jun 29, 2026 · 11 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

5 0 Salesforce MC: 1 (2026-06-01)1Salesforce MC: 1 (2026-06-03)1Salesforce MC: 1 (2026-06-05)1Salesforce MC: 4 (2026-06-10)4Salesforce MC: 5 (2026-06-15)5Salesforce MC: 1 (2026-06-19)1Salesforce MC: 3 (2026-06-20)3Salesforce MC: 1 (2026-06-21)1Salesforce MC: 2 (2026-06-23)2Salesforce MC: 1 (2026-06-24)1Salesforce MC: 1 (2026-06-29)106/0106/0406/0706/1006/1306/1606/1906/2206/2506/28
Salesforce MC

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Sending IPs

IP addresses target.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsPlacementReputation
128.17.195.198 mta55.em.target.com 5 3 Check →
128.17.195.215 mta72.em.target.com 5 Check →
128.17.195.214 mta71.em.target.com 3 Check →
13.111.200.234 mta3.oe1.target.com 3 1 Check →
136.147.131.5 mta2.oe.target.com 2 1 Check →
13.111.21.218 mta3.oe.target.com 2 1 Check →
136.147.131.7 mta3.em.target.com 2 Check →
13.111.21.207 mta21.em.target.com 1 Check →
13.111.21.211 mta25.em.target.com 1 Check →
136.147.131.8 mta4.em.target.com 1 Check →
13.111.21.222 mta31.em.target.com 1 Check →
128.17.195.185 mta42.em.target.com 1 Check →
136.147.131.4 mta.oe.target.com 1 1 Check →
128.17.195.209 mta66.em.target.com 1 1 Check →
13.111.21.221 mta6.oe.target.com 1 1 Check →

Sending domains

DomainESPs detectedDelivery (7d)
em.target.comSalesforce MC 21
oe.target.comSalesforce MC 6
oe1.target.comSalesforce MC 3