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Swiggy

swiggy.in
🌐Web popularity #307,207 🏷 Food & Beverage 🇮🇳India

Swiggy uses Amazon SES as their primary email service provider. They're the #307,207 most-visited website overall, per Tranco (a web-popularity measure, not an email one). Their email authentication setup is solid (score 95/100). Missing: one-click unsubscribe.

Transactional ESPAmazon SES
Total observations8
Active days7
Avg per active day1.1
Last activity📬 Active · 6 days ago
Cadence~every 3 days
Compare Swiggy with another brand:

Email setup 95/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Strong email setup
Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.
95/100
SPF
pass
DKIM
pass
DMARC
pass (reject)
BIMI
pass
Unsubscribe
missing
SPF lookups 10/10

SPF / DKIM / DMARC above reflect the last 2 emails we've observed. DMARC policy is read live from DNS.

Authentication

DMARC reports sent to DMARC Analyzer (Mimecast). Policy p=reject means receivers actively block or quarantine spoofed mail.

SPF alignment: observed emails use a third-party return-path (amazonses.com) — SPF passes there but doesn't align with swiggy.in, so DMARC has to rely on DKIM alignment.

DKIM alignment: all 8 observed emails sign with a domain aligned with swiggy.in (swiggy.in). DKIM authenticates the visible From — supports DMARC directly.

Transport & deliverability

TLS: modern — 100% TLS 1.3 (across 6 sends).

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Amazon SES ✓ confirmed

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

HubSpot Pepipost SendGrid

Probed: swiggy.in, amazonses.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 7 87.5%
promotions 1 12.5%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Amazon SES 8
87.5% 12.5% 0.0%

ESP activity over time

Jun 7 – Jun 26, 2026 · 7 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

2 0 Amazon SES: 1 (2026-06-07)1Amazon SES: 1 (2026-06-08)1Amazon SES: 2 (2026-06-10)2Amazon SES: 1 (2026-06-14)1Amazon SES: 1 (2026-06-16)1Amazon SES: 1 (2026-06-20)1Amazon SES: 1 (2026-06-26)106/0706/0906/1106/1306/1506/1706/1906/2106/2306/25
Amazon SES

Similar brands using Amazon SES

Sending IPs

IP addresses swiggy.in has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsPlacementReputation
54.240.48.178 a48-178.smtp-out.amazonses.com 1 Check →
54.240.11.129 a11-129.smtp-out.amazonses.com 1 Check →
54.240.10.72 a10-72.smtp-out.amazonses.com 1 Check →
54.240.11.75 a11-75.smtp-out.amazonses.com 1 Check →
54.240.11.127 a11-127.smtp-out.amazonses.com 1 Check →
54.240.10.27 a10-27.smtp-out.amazonses.com 1 Check →
54.240.11.123 a11-123.smtp-out.amazonses.com 1 1 Check →
54.240.11.132 a11-132.smtp-out.amazonses.com 1 1 Check →

Sending domains

DomainESPs detectedDelivery (7d)
swiggy.inAmazon SES 8