Storyarb uses Beehiiv as their primary email service provider. We've also observed sends via HubSpot. Email goes out from 2 different subdomains. Their email authentication setup is good (score 73/100). Missing: DMARC enforcement.
Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.
DMARC published as p=none with no rua= reporting — monitor-only, and the sender isn't collecting reports either.
SPF alignment: 88% of observed emails use an aligned return-path (em9654.thestandard.storyarb.com); the rest use third-party paths (bf10x.hubspotemail.net) where DMARC has to rely on DKIM alignment.
DKIM alignment: all 9 observed emails sign with a domain aligned with storyarb.com (thestandard.storyarb.com, storyarb.com). DKIM authenticates the visible From — supports DMARC directly.
Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).
HubSpot 2ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.
ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.
Probed: storyarb.com, em9654.thestandard.storyarb.com, bf10x.hubspotemail.net, thestandard.storyarb.com
Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.
| Folder | Count | Share |
|---|---|---|
| inbox | 16 | 94.1% |
| promotions | 1 | 5.9% |
Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.
| ESP | Emails | Placement | Inbox % | Tabs % | Spam % |
|---|---|---|---|---|---|
| HubSpot | 2 | 50.0% | 50.0% | 0.0% | |
| Beehiiv | 14 | 100.0% | 0.0% | 0.0% |
Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.
IP addresses storyarb.com has been observed sending from, and where their mail landed in Gmail.
| IP | Hostname | Obs | Reputation |
|---|---|---|---|
| 159.183.140.157 | o171.ptr9046.mail.beehiiv.com |
6 | Check → |
| 159.183.29.70 | o166.ptr78.mail.beehiiv.com |
3 | Check → |
| 159.183.140.201 | o169.ptr1700.mail.beehiiv.com |
3 | Check → |
| 159.183.140.27 | o167.ptr4513.mail.beehiiv.com |
2 | Check → |
| 159.183.140.172 | o170.ptr9231.mail.beehiiv.com |
1 | Check → |
| 143.244.89.43 | bd77f61.bf10x.hubspotemail.net |
1 | Check → |
| 159.183.140.223 | o168.ptr7383.mail.beehiiv.com |
1 | Check → |
| 143.244.89.90 | bd77f8c.bf10x.hubspotemail.net |
1 | Check → |
Per-IP inbox / promotions / spam is being collected and will appear here as new emails are observed.