Square uses Amazon SES as their primary email service provider. They're the #135,324 most-visited website overall, per Tranco (a web-popularity measure, not an email one). Their email authentication setup is solid (score 85/100). Missing: one-click unsubscribe.
Amazon SESAuthentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.
SPF / DKIM / DMARC above reflect the last 3 emails we've observed. DMARC policy is read live from DNS.
DMARC reports sent to vali.email. Policy
p=reject means receivers actively block or quarantine spoofed mail.
SPF alignment: all 6 observed emails use a return-path aligned with square.com (amazonses.square.com). SPF authenticates the visible From — supports DMARC directly.
DKIM alignment: all 6 observed emails sign with a domain aligned with square.com (square.com). DKIM authenticates the visible From — supports DMARC directly.
TLS: modern — 100% TLS 1.3 (across 5 sends).
Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).
None — only the primary ESP(s) shown aboveESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.
No additional ESPs authorized in the brand's SPF beyond the confirmed senders above.
Probed: square.com, amazonses.square.com
Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.
| Folder | Count | Share |
|---|---|---|
| promotions | 6 | 100.0% |
Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.
| ESP | Emails | Placement | Inbox % | Tabs % | Spam % |
|---|---|---|---|---|---|
| Amazon SES | 6 | 0.0% | 100.0% | 0.0% |
Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.
IP addresses square.com has been observed sending from, and where their mail landed in Gmail.
| IP | Hostname | Obs | Placement | Reputation |
|---|---|---|---|---|
| 54.240.84.132 | a84-132.smtp-out.us-west-2.amazonses.com |
1 | — | Check → |
| 54.240.116.246 | a116-246.smtp-out.us-west-2.amazonses.com |
1 | — | Check → |
| 54.240.119.28 | a119-28.smtp-out.us-west-2.amazonses.com |
1 | — | Check → |
| 54.240.84.128 | a84-128.smtp-out.us-west-2.amazonses.com |
1 | 1 | Check → |
| 54.240.84.137 | a84-137.smtp-out.us-west-2.amazonses.com |
1 | 1 | Check → |
| 54.240.84.134 | a84-134.smtp-out.us-west-2.amazonses.com |
1 | 1 | Check → |
| Domain | ESPs detected | Delivery (7d) |
|---|---|---|
square.com | Amazon SES 6 |
