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Spoki

spoki.com
🏆Rank #300,595 🏷 SaaS 🇸🇪Sweden ✓ Inbox 94%

Spoki uses HubSpot for marketing email and Amazon SES for transactional/notifications. They rank #300,595 in the Tranco list of most-popular domains. Their email authentication setup is solid (score 85/100).

Marketing ESPHubSpot
Transactional ESPAmazon SES
Total observations19
Active days11
Avg per active day1.7
Last activity📬 Active · 2 days ago
Cadence~weekly
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Compare Spoki with another brand:

Email setup 85/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Strong email setup
Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.
85/100
SPF
pass
DKIM
pass
DMARC
pass (reject)
BIMI
none
Unsubscribe
one-click
SPF lookups 4/10

SPF / DKIM / DMARC above reflect the last 2 emails we've observed. DMARC policy is read live from DNS.

Authentication

DMARC reports sent to cloudflare.net. Policy p=reject means receivers actively block or quarantine spoofed mail.

SPF alignment: observed emails use a third-party return-path (eu-central-1.amazonses.com, bf08.eu1.hubspotemail.net) — SPF passes there but doesn't align with spoki.com, so DMARC has to rely on DKIM alignment.

DKIM alignment: all 12 observed emails sign with a domain aligned with spoki.com (spoki.com). DKIM authenticates the visible From — supports DMARC directly.

Transport & deliverability

Delivery: fast — 100% of emails in the last 7 days arrive in under 10 seconds (across 2 sends).

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Amazon SES ✓ confirmed HubSpot ✓ confirmed

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Google Workspace

Probed: spoki.com, eu-central-1.amazonses.com, bf08.eu1.hubspotemail.net

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 16 94.1%
spam 1 5.9%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
HubSpot 3
66.7% 0.0% 33.3%
Amazon SES 14
100.0% 0.0% 0.0%

ESP activity over time

May 12 – Jun 29, 2026 · 10 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

5 0 Amazon SES: 5 (2026-05-12)5Amazon SES: 1 (2026-05-13)HubSpot: 1 (2026-05-13)2Amazon SES: 1 (2026-05-20)1Amazon SES: 1 (2026-05-21)1Amazon SES: 2 (2026-05-22)2Amazon SES: 2 (2026-05-27)2HubSpot: 1 (2026-06-01)1Amazon SES: 2 (2026-06-05)2HubSpot: 1 (2026-06-09)1Amazon SES: 2 (2026-06-29)205/1205/1705/2205/2706/0106/0606/1106/1606/2106/2606/29
Amazon SES HubSpot

Similar brands using HubSpot

Sending IPs

IP addresses spoki.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsPlacementReputation
69.169.224.52 b224-52.smtp-out.eu-central-1.amazonses.com 4 Check →
69.169.224.50 b224-50.smtp-out.eu-central-1.amazonses.com 3 Check →
69.169.224.51 b224-51.smtp-out.eu-central-1.amazonses.com 3 Check →
69.169.224.59 b224-59.smtp-out.eu-central-1.amazonses.com 2 Check →
143.244.84.118 bd77e9k.bf08.eu1.hubspotemail.net 2 Check →
69.169.224.53 b224-53.smtp-out.eu-central-1.amazonses.com 2 Check →
69.169.224.56 b224-56.smtp-out.eu-central-1.amazonses.com 2 2 Check →
143.244.83.31 bd77ez1.bf08.eu1.hubspotemail.net 1 Check →

Sending domains

DomainESPs detectedDelivery (7d)
spoki.comAmazon SES 16 HubSpot 3