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Snapchat

snapchat.com
🏆Rank #122 🏷 Entertainment 🇺🇸United States

Snapchat uses Amazon SES as their primary email service provider. They rank #122 in the Tranco list of most-popular domains. Email goes out from 3 different subdomains. Their email authentication setup is solid (score 92/100).

Transactional ESPAmazon SES
Total observations9
Active days8
Avg per active day1.1
Last activity📬 Active · 4 days ago
Cadence~every 2 weeks
Compare Snapchat with another brand:

Email setup 92/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Strong email setup
Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.
92/100
SPF
pass
DKIM
pass
DMARC
pass (reject)
BIMI
verified VMC
Unsubscribe
standard
SPF lookups 5/10

SPF / DKIM / DMARC above reflect the last 2 emails we've observed. DMARC policy is read live from DNS.

Authentication

DMARC reports sent to snapchat.com. Policy p=reject means receivers actively block or quarantine spoofed mail.

SPF alignment: all 8 observed emails use a return-path aligned with snapchat.com (mail.email.snapchat.com, mail.notification.snapchat.com, mail.verify.snapchat.com). SPF authenticates the visible From — supports DMARC directly.

DKIM alignment: all 8 observed emails sign with a domain aligned with snapchat.com (email.snapchat.com, notification.snapchat.com, verify.snapchat.com). DKIM authenticates the visible From — supports DMARC directly.

Transport & deliverability

Delivery: fast — 100% of emails in the last 7 days arrive in under 10 seconds (across 2 sends).

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Amazon SES ✓ confirmed

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Google Workspace Salesforce MC

Probed: snapchat.com, mail.notification.snapchat.com, mail.email.snapchat.com, mail.verify.snapchat.com, email.snapchat.com, notification.snapchat.com, verify.snapchat.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 8 100.0%

Where emails landed (Outlook)

Placement observed in Outlook / Microsoft 365 mailboxes. Focused Inbox splits mail into two tabs, "Focused" (inbox) and "Other", plus Junk. 100% reached the Focused inbox across 1 observed email.

Focused 100% (1) Junk 0% (0)

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Amazon SES 7
100.0% 0.0% 0.0%

ESP activity over time

Mar 23 – Jun 22, 2026 · 6 weeks with sends

Weekly observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

4 0 Amazon SES: 1 (week of 2026-03-23)1Amazon SES: 1 (week of 2026-05-04)1Amazon SES: 1 (week of 2026-05-25)1Amazon SES: 4 (week of 2026-06-01)4Amazon SES: 1 (week of 2026-06-08)1Amazon SES: 1 (week of 2026-06-22)1Mar 23Apr 6Apr 20May 4May 18Jun 1Jun 15
Amazon SES

Similar brands using Amazon SES

Sending IPs

IP addresses snapchat.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsPlacementReputation
24.110.90.121 i90-121.smtp-out.amazonses.com 2 1 Check →
216.221.169.35 g169-35.smtp-out.amazonses.com 2 Check →
23.251.231.9 e231-9.smtp-out.amazonses.com 1 Check →
216.221.168.179 g168-179.smtp-out.amazonses.com 1 Check →
24.110.89.228 i89-228.smtp-out.amazonses.com 1 Check →
24.110.89.172 i89-172.smtp-out.amazonses.com 1 Check →
54.240.127.155 unknown 1 Check →

Sending domains

DomainESPs detectedDelivery (7d)
email.snapchat.comAmazon SES 6
notification.snapchat.comAmazon SES 2
verify.snapchat.comAmazon SES 1